Immediate ban on baby self-feeding pillows over ‘danger of death’

The Competition and Consumer Protection Authority (CCPC) has “immediately banned” the sale of self-feeding pillows for babies in Ireland due to the risk of death or serious injury.

The self-feeding pillow is designed to hold a bottle, allowing a baby to feed themselves.

However, the CCPC warned that the baby cannot control milk flow in this situation, which could lead to a risk of choking or aspiration pneumonia. This can happen if the milk gets to the lungs rather than the stomach.

Consumers are discouraged from purchasing a self-feeding pillow and those who currently own such a product should discontinue use immediately and dispose of it safely.

Companies should also withdraw self-feeding pillows from the market as they do not comply with safety regulations.

The CCPC has not identified any such products for sale in Irish shops but these pillows are marketed to Irish consumers on non-EU websites.

“Self-feeding baby pillows are at risk of death or serious injury from choking or aspiration pneumonia,” said Clara Thornton, director of product safety at CCPC.

“They are dangerous and violate HSE recommendations for safe bottle feeding. If a consumer comes across these products, they should report them to the CCPC,” she added.

The HSE advises that a baby should always be held while being bottle-fed.

“Never let your baby drink a bottle alone,” said Dr. Abigail Collins, Head of HSE Child Health.

“Propping or leaning against the bottle with a pillow, self-feeding pillow, or other support can be dangerous. This could result in your baby choking.” Immediate ban on baby self-feeding pillows over ‘danger of death’

Fry Electronics Team

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