Music technology and XR (extended reality) company Volta has closed a first round of funding and has received support from major players in the music and technology industries.
Investors from this first round include Pixelynx (Joel Zimmerman, aka Deadmau5, & Richie Hawtin), Christopher Leacock (Jillionaire/Major Lazer), Techstars Music, 7 Percent Ventures, Dave Wu (Maveron), Fores VC, Acequia Capital , Dave Edwards (Senior VP of Audiomack), Boost Capital, Supernode Global, Courtney Stewart (Right Hand), Robb McDaniels (CEO of beatport) and Electric Feel Entertainment (Post Malone, 24kGoldn).
MBW believes the value of the round was $3 million.
Volta is described as a “free, self-service XR authoring platform” that enables creators to create and distribute “metaverse-achieving” immersive experiences.
The company says it allows live streaming artists to use any audio source (desktop audio output, midi controller, metadata, DAWS like Ableton Live or Logic Pro, etc.) to apply various visual effects in sync with their music in real time automate. Volta claims this is the first such initiative ever.
Volta participated in the Los Angeles-based Techstars Music program.
Last fall, Volta partnered with online music marketplace Beatport and live music session broadcaster Boiler Room for official live streaming performances.
The company has also worked closely with British singer/producer Imogen Heap to shoot, record, render and stream her new music video live in real time.
Every take of the shoot was streamed live, and between takes, fans were able to give their opinion on which effects they more or less wanted to see.
The final video that emerged was a collaborative effort between Volta, the artist, and the fans.
Volta says his goal is to “create viable revenue streams for artists who are otherwise barred from engaging on new platforms due to a lack of resources or experience.”
“At Volta, we believe that no one has really gotten the point of extended reality entertainment. This is only possible if enough artists have access to the tools.”
Alex Kane, Volta
Volta CEO Alex Kane said, “At Volta, we believe that no one has gotten extended reality entertainment yet. This will only happen if enough artists have access to the tools.
“If a brush cost $500,000, an artist would optimize their art to be about the money rather than the artistic expression – we want to democratize these new tools so that augmented reality as an entertainment medium has true artistic value.”music business worldwide
https://www.musicbusinessworldwide.com/immersive-live-streaming-tech-company-volta-raises-3m-from-deadmau5-robb-mcdaniels-and-more/ Immersive live-streaming tech company Volta raises $3 million from Deadmau5, Robb McDaniels and others