Indie label agency Merlin has partnered with South Korean music streaming app FLO.
FLO was launched in 2018 by South Korea-based Dreamus Company, a consolidated subsidiary of SK Square, an investment arm of South Korean conglomerate SK Group, and in partnership with music labels such as JYP Entertainment and SM Entertainment.
FLO currently has over 8.5 million listeners in South Korea on digital music services, Merlin says.
The service is only available in South Korea.
FLO users now have access to music from Merlin members, including Hong Kong-based Euphoria Media, Latin American online digital distributor FaroLatino, Brazilian regional music and entertainment platform Sua Música, and California-based indie label Hopeless Records.
Merlin now has contracts with nearly 40 digital services including partners such as Adaptr, Apple, AWA, Boomplay, Deezer, FLO, JioSaavn, JOOX, KKBox, Lickd, Meta, NetEase, Pandora, Peloton, Snap, SoundCloud, Spotify, Tencent, TikTok , TREBEL, Trill, Twitch and YouTube Music.
Merlin says it added nearly 33 members in 2021, including 10 new members from across Asia.
That same year, African music streaming service Boomplay and Merlin agreed to an extension to their licensing agreement, which expanded the availability of Merlin members’ music catalog to 47 more countries in Africa.
Amazon-owned live streaming platform Twitch also recently entered into a strategic partnership with Merlin.
“We are very pleased to be able to offer more diverse music to FLO users.”
Jacob Jaejoon Kim, FLO
Jacob Jaejoon Kim, Headquarters Manager, FLO said: “It is with great pleasure that we can bring more diverse music to FLO users through this agreement with major global music licensing partner Merlin.
“This deal with Merlin will be remembered as one of the most important milestones as FLO strives to bring more diverse artists and songs to Korean music lovers.”
“We are very excited to partner with FLO as Merlin’s first direct contract in Korea.”
Jeremy Sirota, Merlin
Jeremy Sirota, CEO of Merlin added: “We are very excited to partner with FLO as Merlin’s first direct contract in Korea.
“This partnership will help our members attract new fans across Korea while providing greater access to the diverse music of our members from around the world.”music business worldwide
https://www.musicbusinessworldwide.com/indie-label-agency-merlin-strikes-partnership-with-south-korean-streaming-app-flo/ Indie label agency Merlin is partnering with South Korean streaming app FLO