From big cash incentives and impressive gift bags to free NFTs and private jets to and from the festival, we take a look at how the rich and famous enjoy the annual Coachella Valley Music and Arts Festival
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It’s the festival that makes Glastonbury look like a school festival when it comes to celebrity spotting.
The 2022 Coachella Valley Music and Arts Festival kicked off Friday, and famous faces descended on the Empire Polo Club in Indio for two consecutive weekends with music and headlines from the likes of Billie Eilish, Harry Styles and The Weeknd.
While the super-rich can walk around the festival with regular ticket holders, celebrity Coachella attendees have a very different experience from everyone else during their time at the annual star-studded event.
$30,000 loot bags
Coachella is about both the side parties and the festival itself.
While some of the world’s biggest artists are taking the stage nearby, venues across Indio, California are hosting pre- and post-parties — with big cash incentives to entice celebrities to stop by and show their face.
Getty Images for Coachella)
In 2019 — the last time Coachella was held before this weekend — Oscar winner Leonardo DiCaprio was spotted around 2:30 a.m. at the Poppy x Google Midnight Bloom after-party, while celebrity stylist Rachel Zoe was performing her fifth annual Coachella Party imaginatively titled ‘ZOEasis’
It was reported back then that one of the many parties held in 2019 even sent out a press release about her $30,000 gift bags to bring celebs through her doors.
“Luxury Experience & Co will be presenting an interactive gift lounge celebrating all things festival vibe on April 12th at the elite and coveted West Elm House 2009, just unveiled at Modernism Week,” began the infamous invitation, before getting to the information everyone wanted to know – how much free stuff was up for grabs!
“As the desert is a destination for music fans from around the world, the lounge will be an upscale destination for top talent arriving for the celebrations, and guests will walk away with gift bags totaling more than $30,000 ‘ the brand promised upon its release.
Easy money if you can get it!
Celebrities don’t camp.
The rich and famous may style their designer outfits to reflect the festival’s laid-back, bohemian aesthetic, but when the sun goes down, they retire to their luxe temporary residences nearby.
Most Coachella celebrities choose private rentals in Palm Springs — about a 45-minute drive from the Coachella location — and hire a chauffeur to take them to the action each day.
Slumbering in a public hotel, famous faces tend to opt for high-end establishments like the Madison Club — a gated golf course across the street from Polo Fields, home of the Coachella festival.
The luxury private villa Zenyara is another popular celebrity hotspot – it boasts of offering “the ultimate retreat in Coachella, Ca, and a supremely upscale vacation experience.”
Gigi and Bella Hadid enjoyed their stay at the desert oasis during the 2018 Coachella festival – and shared several jealous snaps on their social media accounts.
It was estimated that the private mansion — with its own man-made beach — was bringing in the famous siblings a whopping $350,000 a weekend.
Pictured: Joe Jonas
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Image by: London Entertainment / Splash News
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There is no better giveaway than sometimes cash.
It’s been rumored over the years that the many famous faces that roam the Empire Polo Club in Indio, California didn’t just get a free ticket—they got paid to attend!
According to the New York Daily News, in 2014 Glee star Lea Michele reportedly received $20,000 from Lacoste for attending the music and arts festival in her clothes, while Coachella regular Vanessa Hudgens struck a $15,000 deal with McDonalds to somehow promote the fast food giant at the event.
At the height of his Breaking Bad fame, Aaron Paul was apparently looking for $15,000 and VIP tickets to grace Coachella with his presence, and Joe Jonas was happy to settle for an appearance fee of around $20,000.
Not rich and famous? The cheapest general admission passes start at $549 for a chance to meet a celebrity at the iconic Ferris wheel.
Celebrities have been trying to flog and promote NFTs (Non Fungible Tokens) for months, so it’s no surprise that the ultimate star-studded event has jumped on the bandwagon.
All attendees at this year’s Coachella, regardless of celebrity status, have the opportunity to download the In Bloom NFT, a massive psychedelic flower seed that blooms every Friday morning of the festival.
Getty Images for Coachella)
But of course something special is planned for VIP guests.
Some of the Coachella NFTs will bloom into six different rare flowers, according to Marca, and lucky users can redeem them for freebies like festival tickets for 2023 and Ferris wheel rides.
With many regular Coachella guests being multimillionaires, like Kendall Jenner and Hailey Bieber, we’re not sure how grateful they’ll be for a free spin at the carnival!
Double booked for Coachella? No problem if you are a famous multi-millionaire!
In 2016, Taylor Swift jetted back and forth at the Coachella Music Festival to attend a friend’s wedding 1,200 miles away in Texas.
The Shake It Off hitmaker flew in from California to attend her backup singer Eliotte Nicole’s wedding in San Antonio, but was back in town in time to attend a graduation ceremony later that night.
The 32-year-old singer-songwriter isn’t the only famous face to take advantage of private plane access over the years.
Beyonce – best known for headlining the festival in 2018 – landed at Coachella in 2014 on a snazzy private plane she chartered with her husband Jay Z.
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https://www.mirror.co.uk/3am/celebrity-news/inside-coachella-2022-celebrity-free-26713674 Inside Coachella 2022 as a Celebrity - Free NFTs, £20,000 appearance fees and lavish hotels