Insights into the wild world of AR and why it’s beating VR

MOVE over VR – AR is the way to go.

AR – or augmented reality – became big thanks to Pokemon Go.

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But only now is it really impressive.

A TikToker recently revealed a video showing an augmented reality shop on a beach.

By simply holding up his phone, he could enter a virtual portal where you can explore products.

“So you can actually walk into this portal and suddenly you’re in the room, how immersive,” AR Expert Sunken Blimp called.

“Right now I’m walking on the beach and looking around and you can see the different pieces of furniture and explore all of that.

“But if you look back, you know, that’s the portal again, through which you come out and go back to the surface.”

The demo gives a tiny glimpse of how we might shop in the not-too-distant future.

And not only shopping is changing.

Snapchat, which has been playing with AR for some time, is launching a special augmented reality exhibition on London’s Regent Street with Vogue.

With the app, people can immerse themselves in the creative vision of some of the world’s most famous designers as they explore six individually designed rooms.

It runs for 16 days as part of London Fashion Week.

EE is also involved and brings the film set into the living room.

The mobile network recently launched four 360-degree augmented reality sets for use on Instagram.

They range from Action, Fantasy, Jurassic and Science Fiction.

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