The head of Instagram said Tuesday the platform’s latest update was just a “test” after a spate of complaints from users, including Kylie Jenner and Kim Kardashian, who had struggled with a recent redesign.
“If you see or hear about a new full-screen version of a feed, you know this is a test.” said Adam Mosseri in a video Addressing concerns about platform changes. “It’s a test for a few percent of people out there, and the idea is that a full-screen experience, not just for video but for photos, could be a little bit more fun and a more engaging experience. But I also want to make it clear, it’s not good yet.”
He posted the video a day after Jenner and Kardashian shared it again An entry circulating on the platform that says “Make Instagram Instagram Again”.
“Stop trying to be TikTok,” reads the post, originally shared by photographer @Illumitati. “I just want to see cute pictures of my friends. Sincerely everyone.” As of Tuesday, it has amassed more than 1.7 million likes.
This sentiment is shared by a growing number of content creators, who are resenting the increasing size of photos and videos, which have the intended effect of making Instagram a “full-screen” experience like TikTok. Some have even threatened to leave the app over the change.
Mosseri said the platform will always support images, but acknowledged that she is now leaning toward showing users more videos, including her TikTok-style videos called Reels.
The backlash comes as Meta faces significant headwinds as a company, with Facebook’s recent redesign hinting at efforts to take on TikTok and revitalize its advertising business.
So far, this latest update has been viewed as a flop by many users, who say they are frustrated by the amount of videos they see on an app that traditionally prioritizes photos. Additionally, many are upset that accounts they don’t follow get featured in their feeds, while accounts they follow and enjoy no longer make it onto their homepage.
When Jenner and Kardashian broke the update Monday, Instagram drew even more attention, especially given that Jenner’s endorsement, or lack thereof, has historically been detrimental to social media platforms. In February 2018, Jenner tweeted that she was no longer using Snapchat after a redesign. snaps Stocks fell 7 percent After the tweet, the company lost more than $1 billion in market capital.
In his statement, Mosseri said that Instagram knows the update needs improvement before rolling it out to the platform’s larger user base.
Addressing concerns that the app is moving away from Photos, he said Photos are part of Instagram’s legacy and will continue to be supported on the platform.
However, according to Mosseri, Instagram users are sharing and consuming more videos on the platform than ever before.
“I have to be honest, I think Instagram is going to become more and more video as time goes by,” he said. “We see that even if we don’t change anything.”
I have to be honest, I do believe that Instagram will become more and more video-centric over time.
Adam Mosseri, Instagram boss
This isn’t the first time an Instagram redesign has been panned by users. In December 2018, the company changed its vertically scrolling homepage to the horizontal “tap-to-advance” format. Backlash was intense and the feed was later changed back to its original vertical format. At that time also Mosseri said This redesign was also a test.
“This was supposed to be a very small test, but we went further than expected,” he wrote in a tweet.
Facebook, also owned by Meta, has also evolved into more TikTok-like. Earlier this month, Meta CEO Mark Zuckerberg said users would start seeing a revamped look when they opened the mobile app. Users will see more repeating videos in their feed, but they can also choose what kind of sentiment they see. Your options include a main feed, a feed with only friends’ posts, and a feed focused on groups.
According to Cloudflare, a web security and performance company, TikTok became the most downloaded app of 2021. The video platform surpassed three of Meta’s platforms.
According to a report by an analytics company, TikTok was also the most downloaded app in the first quarter of 2022 sensor tower.
The backlash to Instagram’s latest update also adds to the broader dissatisfaction some users have expressed regarding the platform’s moderation practices.
What Instagram wants from YouTubers is at odds with what YouTubers want Instagram to do.
For example, on May 10, Instagram held a Reels promotional event and advised creators, including meme makers and comedy personalities, to create lifestyle content such as beauty tutorials, recipes, and room tours. But many creators struggle with the platform’s suggestions of what to post.
On Saturday, a group of New York meme creators protested the app outside the New York offices of Meta, which owns Instagram. They created one List of Claims regarding transparency around moderation practices.
“Instagram is something people need to survive,” the makers wrote in their list of demands. “This private entity has become the public sphere and meta should not be controlling our votes
“We urge you to stop censoring important information as the content is political in nature.”
More than half a dozen creators spoke at Saturday’s protest, including Ana, 24, whose Instagram name is neoliberalhell. Concerned about her privacy, she only wanted to be addressed by her first name or username.
“I don’t think it’s fair to suppress and censor voices that deviate from Meta’s sterile version of their online hell app,” Ana said during her speech. “A lot of people have asked me if you hate Instagram so much, why don’t you hop off and use another app? Well right now there really is no alternative to what I am doing and what so many of us are doing.”
A spokesperson for Meta did not immediately respond to a request for comment on the meme creators’ concerns and Saturday’s protest.
Mosseri emphasized in his video message that changes to the platform are inevitable and necessary.
“We also need to evolve,” he said, “because the world is changing fast and we need to change with it.”
Still, Mosseri’s video message on Tuesday continued to raise questions about the platform’s future, including from other celebrities on social media.
Model Chrissy Teigen answered to Mosseri’s video on Twitter and wrote, “We don’t want to do videos Adam lol.”
“I think for me it’s not just that I’m bad at making videos,” she added second answer to the Instagram executive. “It’s like I don’t see my actual friends’ posts and they don’t see mine, and I keep seeing the same people over and over again, then the feed is like, ‘You’ve all caught up!'”
Their back and forth ended up being Teigen wrote“Honestly, I know it’s a lot more complicated than all these opinions from people who aren’t in tech (me) but I think we just loved its innocent simplicity before! so we can sit!”
Another person on Twitter asked Mosseri, “Why don’t you ever listen to your users?”
He answered, “Believe it or not, we’re trying. We spend a lot of time understanding what people prefer based on how they use Instagram and what they are saying about the app. If the two of you are tense, it can be difficult.”
https://www.nbcnews.com/tech/tech-news/instagram-responds-backlash-changes-kim-kardashian-kylie-jenner-joined-rcna40027 Instagram Responds To Backlash Over Its Changes After Kim Kardashian, Kylie Jenner Joined Loud Haters List