Intel introduces new generation chip to regain market share

Intel, the tech company that makes semiconductor chips, unveiled its 13th-generation chips at its annual innovation event in San Jose, California on Tuesday to compete with the likes of Nvidia and AMD.

Their latest product, the IntelArc A770 GPU, which the company markets as a high-end PC graphics card, is available at a relatively affordable price of $329 and will launch on October 12th.

The company said the new chip will transform the PC gaming experience with improved frame rates and ray tracing performance. The new chip line, formerly codenamed Raptor Lake, is called the Intel Core i9 13900K. CEO Pat Gelsinger touted the desktop processor family as “the fastest desktop processor ever” on Tuesday.

The chip has 24 processing cores with eight performance cores and 16 dedicated efficiency cores. The company estimates that the new product line outperforms the competition by almost 65%. The A770’s price point puts the chip on par with NVIDIA’s RTX 3060, while most graphics cards retail for over $300 or more. Gelsinger said the move was intentional.

“For a long time we have seen that the average price of GPUs is right in the $200-$300 range. But what has happened in recent years? They’ve just gotten super expensive, and we don’t think they need to,” he said.

Once a leader in the chip market, Intel has lost its footing on AMD and has lagged its competitor in terms of market cap at least twice. Intel delivered disappointing results in its second-quarter financial report in July.

“This quarter’s results were below the standards we have set for the company and our shareholders. We must and will do better,” Gelsinger said in a statement.

He cited the company’s execution and lower demand for chips as reasons for the lost revenue, which is estimated at $11 billion.

Intel’s share price fell 0.30% to $26.89 at the close on Tuesday.

https://www.ibtimes.com.au/intel-unveils-new-generation-chip-aiming-regain-its-market-share-1838858?utm_source=Public&utm_medium=Feed&utm_campaign=Distribution Intel introduces new generation chip to regain market share

Fry Electronics Team

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