do more: Last August, the serial entrepreneur founded The SUSS Edit, a sustainable online luxury clothing range for women. Understanding how women like to feel about fabrics and trying things on before they buy, the range is also stocked on Slowstreet in Dublin’s Blackrock and Johnston is looking for other stockists. “I’m ambitious,” she says. That’s putting it mildly.
Ask a busy person: This mother of two young children works in marketing for a Danish retailer, has a pizza shop franchise and she and her sister have designed a wellness journal for children entitled My mind is really important. “I’ve always been inspired by other women in business.”
Out of frustration: The idea for The SUSS Edit came about when she realized that many luxury clothing brands had a sustainable line, but not all of their items were sustainable.
reap rewards: “Doing it in a sustainable way is very costly but very rewarding. Yes, our clothes are expensive, but let me tell you why. Since we only produce small quantities, we do not receive a volume discount. We only use sustainable materials and ethical organic cotton. We do stretch tests – these parts will last a long time. If an item has a mix [of fibres], it cannot be recycled and ends up in landfill. All our items are recyclable up to 100 pieces.”
See thesesussedit.com; Instagram: @thesus_edit
https://www.independent.ie/life/introducing-dublin-entrepreneur-jenny-johnston-on-her-sustainable-clothing-range-the-suss-edit-41474403.html Introducing Dublin entrepreneur Jenny Johnston on her sustainable clothing line, The SUSS Edit