Irish beauty brands will look to global markets at Cosmoprof in Bologna next March

Around the world, Ireland has a strong reputation as a brand for high quality, natural and sustainable products across multiple sectors and this is particularly true in beauty and cosmetics, a sector where many Irish entrepreneurs are emerging.

For the first time, Irish beauty and cosmetics companies will be showcased in a national pavilion at Cosmoprof Worldwide in Bologna, Italy next March.

This is the largest beauty trade fair in Europe and one of the leading trade fairs in the industry worldwide. With 220,000 visitors and more than 2,700 exhibitors from 70 countries, Cosmoprof is the meeting place for finding new buyers, scouting distributors and measuring the activities of competitors.

For Irish brands with international ambitions, this is undoubtedly a valuable opportunity to position themselves in front of buyers and alongside premium European counterparts.

The Cosmoprof Pavilion is another stepping stone to the outstanding growth of Ireland’s beauty and cosmetics industry, which posted double-digit growth in both sales and exports in 2021.

Much of this growth has been fueled by digital tools driving online sales, but Irish brands are increasingly securing shelf space in international retail chains and opening their own stores.

Based on significant online sales, the natural ingredients and science-driven skincare company Pestle & Mortar, founded by Sonia Deasy, has recently opened in Kildare Village. Similarly, Fragrances of Ireland, which continues to serve a growing digital audience and premium stores across the US, has opened a new ocean-inspired Inis flagship store in the upscale resort of Huntingdon Beach, south of Los Angeles. Another young company, Sculpted by Aimee Connolly, has had notable success selling in Boat shops across the UK and recently opened its own shop on Dublin’s Grafton Street.

Other vibrant younger Irish brands leading the way are Skinredients, founded by entrepreneur and skin guru Jennifer Rock along with Nunaia, Ella & Jo Cosmetics, Nutramara and Frances Prescott.

Likewise, we are seeing strong growth from companies like The Kind Brand Company (TanOrganic and VeganTan), The Handmade Soap Company, The Burren Perfumery, VOYA and Green Angel. They are all leaders in this field with impressive growth and exports to multiple markets.

All of these brands are characterized by a commitment to quality and excellence when it comes to ingredients.

At Enterprise Ireland we are working to create a collaborative environment for these companies to continue to scale internationally and their success is growing despite ongoing market uncertainty and global issues.

Health and beauty, like any other sector, is facing unprecedented challenges, including supply chain and logistics difficulties, inflation, higher ingredient costs and staffing issues. The client companies we work with in this area strive to become leaner, more digital and more sustainable in order to remain competitive.

Key priorities for many of these companies include developing and investing in digital delivery channels, which are critical to export, and the need to offer sustainable products and packaging.

With the support of Enterprise Ireland, our clients develop their digitization roadmap, optimize their e-commerce platforms and leverage automation where appropriate to reduce operational costs and further improve their customer experience, whether selling to businesses or consumers.

Our network of 40 overseas offices actively supports clients in entering new markets, assisting with market discovery and research, conducting market launches and bringing buyers to Ireland. We also always advise our clients to take full advantage of Enterprise Ireland’s market research center in Dublin.

Locally, efforts to develop the national pavilion at Cosmoprof are being led by Enterprise Ireland’s Roberta Di Gesu’ in Milan, Jane Greene in Düsseldorf and our Director in Italy, John Roche. Enterprise Ireland’s global teams are also working to bring buyers to the event to meet our client companies.

“Cosmoprof 2022, held earlier this year, was the first physical Cosmoprof since the pandemic and it ultimately proved to be a fundamental step in restoring confidence to the entire beauty sector and confirming the importance of the event worldwide,” said Di Gesu’ of Enterprise Ireland Milan office.

“Cosmoprof is by far the most important industry exhibition for beauty and cosmetics companies in Europe and the participating companies have the opportunity to meet with representatives from newcomers, established brands, retail chains, online marketplaces such as Amazon and international agents and distributors,” She added.

Those interested in exhibiting at the Irish Pavilion at Cosmoprof (16-18 March) should contact rachael.james@enterprise-ireland.com

Rachael James, Senior Development Adviser, Retail, Consumer & Online, Enterprise Ireland

https://www.independent.ie/business/irish-beauty-brands-set-to-soar-as-they-look-to-global-markets-at-cosmoprof-in-bologna-next-march-42121969.html Irish beauty brands will look to global markets at Cosmoprof in Bologna next March

Fry Electronics Team

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