A record 10.4 million cases of Jameson were sold in the year ended June 30, according to Irish Distillers full year results.
Ales surpassed 10 million cases for the first time, surpassing Jameson’s 8.6 million cases sold in the previous fiscal year.
In Ireland, the spirits market grew by 8 percent in 2021. Irish Distillers reported that Jameson’s sales in Ireland rose by a fifth in its fiscal year to the end of June.
Almost half of Jameson cases were sold in the United States, with Irish Distillers reporting that 4.5 million cases were sold there for the first time.
Overall, Irish whiskey was the third fastest growing category in the US in 2021, selling around 5.9 million 9-liter cases
The return of travel retail also helped Irish Distiller’s growth during the year, with Jameson’s sales in the category up 157 per cent as demand for travel returned.
Jameson also gained popularity in emerging markets, including India, Bulgaria and Zambia, where sales surpassed 100,000 cases for the first time.
Irish Distillers also noted that consumers are embracing more premium products, with sales of the group’s prestige range, including Redbreast, Midleton Very Rare and Spot ranges, up 16 per cent over the year.
This was also reflected in Ireland. Sales of Prestige Irish Whiskey rose by just over a quarter during the period.
“Our strategy focused on growing the Jameson brand and raising awareness of the Irish whiskey category in general. As today’s results show, this has been incredibly successful and has cemented Jameson as a truly global brand,” said Chairman and CEO Nodjame Fouad.
Acknowledging that “various issues at a global level” are causing uncertainty for both businesses and consumers, he added, “We will continue to execute our business strategy and ensure we have measures in place to address any potential challenges.”
https://www.independent.ie/business/irish/irish-distillers-sees-demand-soar-as-jameson-whiskey-achieves-record-sales-41954689.html Irish Distillers sees demand rising as Jameson Whiskey hits record sales