Irish tourism has recovered more than expected in 2022 and is expected to reach 75 per cent of 2019 levels by the end of the year.
Data collected by Tourism Ireland shows that international travel has recovered faster than expected this year, with factors such as pent-up demand for travel, postponed bookings and accumulated savings leading to a “surge in travel to Ireland”.
The tourism board said air and sea capacity had also returned faster than expected, with air capacity for this winter standing at “102 percent of winter 2019 air capacity”.
In 2019, 11.3 million overseas visitors came to Ireland, generating over €5.9 billion in revenue for the economy.
Niall Gibbons, Chief Executive of Tourism Ireland, said the organisation’s priority in 2022 was the resumption of overseas tourism to the island of Ireland and it was encouraging “to see that the year is expected to end at around 75 per cent of 2019’s volume of business becomes”.
Meanwhile, Tourism Minister Catherine Martin said international travel to Ireland has recovered strongly in 2022 after some “extremely challenging” years for the industry.
“I must commend Tourism Ireland, Fáilte Ireland, Tourism Northern Ireland and all our tourism partners for their concerted efforts in this regard.
“The World Travel Market marks the start of the 2023 promotional campaign and provides an excellent platform to showcase Ireland’s premier tourism experience to international tour operators,” she added.
“It’s great to see over a hundred tourism companies from across the island holding business meetings and doing such a great job of selling Irish tourism to the global travel industry and supporting sustainable growth in the industry.”
Tourism Ireland warned the industry faces a number of challenges including labor shortages, currency fluctuations and rising costs of doing business.
However, the latest figures give cause for optimism for overseas tourism next year.
Research conducted across 10 major tourism markets shows that the desire to travel is “stronger than ever” and seven in 10 people wanting to travel in 2023 are still in the planning stages, meaning “there’s still a good one.” Opportunity to influence the choice of destination”.
It comes as Tourism Ireland built its “largest presence ever” at the World Travel Market (WTM) in London this week.
The organization hosts over 100 tourism companies from Ireland on its stand.
https://www.independent.ie/news/irish-tourism-bounces-back-to-75pc-of-2019-levels-42127357.html Irish tourism is recovering to 75 per cent of 2019 levels