ITV announced a concert to raise money for a humanitarian appeal in Ukraine.
TV, STV and Livewire Pictures will join forces with the Disaster Emergency Commission (DEC) and the Global media and entertainment group to organize a two-hour fundraiser.
Concert For Ukraine will feature a series of names from the music world.
In addition to raising money, the event will also send out messages of hope and support.
The broadcast will combine musical performances with short films documenting ongoing relief efforts and the hardships faced by those affected by the conflict.
Viewers will be able to raise money for the cause throughout the evening.
The list of presenters and artists will be announced in due time, with the live show taking place on March 29.
Concert For Ukraine will be broadcast on ITV, STV, ITV Hub and STV Player.
All sponsorship and advertising revenue earned from the broadcast – more than £3m estimated – will be donated to the DEC’s appeal.
Katie Rawcliffe, ITV’s head of executive entertainment, said: “Music is a very powerful tool when it comes to support and solidarity, and at ITV we are proud and honored to be partnering with with Livewire Pictures, Global, M&S and DEC on as an important and necessary fundraising event. ”
Bobby Hain, broadcast executive director at STV, said: “We’ve seen time and time again that the generosity of STV audiences knows no bounds.
“As the crisis in Ukraine continues to escalate at an alarming rate, this event will be an opportunity for our audience to come together through the power of music, demonstrating our unwavering support. to Ukraine and help make a difference for those affected through the work of DEC charities. ”
The need of refugees arriving at the Ukrainian border is now much more urgent than in the past.
Those who come now fled later, with fewer possessions and fewer resources. The work of DEC member charities is needed more than ever.
– DEC (@decappeal) March 16, 2022
ITV has previously supported DEC appeals, including the December 2021 Afghanistan crisis.
DEC chief executive officer Saleh Saeed said: “The money raised from this concert will make a real difference to those affected by the conflict, sending a powerful message of solidarity. love and allow DEC’s charities now to provide emergency assistance and help rebuild lives in the months and years to come. ”
– Concert For Ukraine will be broadcast live on Tuesday, March 29 on ITV and STV, as well as online on ITV Hub and STV Player.
https://www.independent.ie/entertainment/itv-to-broadcast-fundraising-concert-for-ukraine-41453584.html ITV broadcasts fundraising concert for Ukraine