The ITN boss says content produced by ITV News will feature on broadcaster ITVX’s new on-demand streaming service.
The ITVX platform will replace the ITV Hub brand in November as the broadcaster ramps up efforts to compete with streaming giants like Netflix and Amazon in the digital age.
ITN CEO Rachel Corp discussed the future of the production company, which produces news programs for ITV, Channel 4 and Channel 5, and delivered a keynote speech at the Media Conference Press Gazette’s Future News on Wednesday.
Ms Corp spoke of the need to “strengthen the relationship” between online platforms including social networks and content publishers, suggesting an Australian-style bargaining rule could work.
“In the meantime, we strongly encourage what will be an industry first with ITV investing in PSB (public service broadcasting) news through streaming,” she said. its ITVX line.
“This new platform will see content made by the ITV News team feature prominently – individually updated video on demand, as opposed to aggregated news, so that viewers don’t have to cross platforms and can access their trusted news presented by our familiar online team, all in one place, anytime they want. “
Ms Corp added that US streaming networks like Peacock have shown this to be a “valuable add-on to their drama, comedy and documentary output”.
ITVX will be a free, advertiser-sponsored streaming service that will have a subscription level option for ad-free viewing.
Only by acting now can we ensure quality, curated and reliable journalism in the future.ITN CEO Rachel Corp
The ITN boss also reflected on news agencies and broadcasters covering the Queen’s death, saying: “I feel the news organizations are on the right track.
“We provided depth and context, awe and spectacle, warmth and community. We intuitively know when to add value with context and commentary.
“But we bravely know when beautiful cinematography can speak for itself while we keep silent for so long, so powerfully.”
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She said this historic period was “the most powerful reminder… of the power of British public service television” but added that the media faced looming questions about how it was. able to adapt, maintain loyalty and reach a new generation.
Ms Corp added: “To grow and survive, we also need the support of media-savvy politicians to protect Britain’s best news and public services.”
“We produce our own news content to the same online standards as our television newscasts, although there is no legal requirement to do so.
“We never take it for granted, it underlies everything we do – and so we choose to adhere to and use the same editorial standards we do for TV anywhere. where you see our news.
“However, we support more stringent measures across the board that help tackle everything from misinformation to online safety for children.”
She continued: “Only by acting now can we ensure quality, regulation, reliable journalism in the future.
“With the onset of winter and the cost of living crisis, public service journalism will continue to be important. Let’s make it valuable. “
https://www.independent.ie/entertainment/itv-news-content-to-feature-on-new-itvx-streaming-service-42007718.html ITV News content to feature on new ITVX streaming service