ITV This Morning under fire for energy bill competition as cost of living rises

This Morning has been criticized for holding a competition where viewers can win the prize of their energy bill for four months.

The segment from the ITV morning show has been compared to Black Mirror, with viewers calling it “tone deaf”.

Hosts Phillip Schofield and Holly Willoughby were on the phone with the contestant as they spun a prize wheel of “energy bills” and “£1,000”.

Phillip asked the contestant, “How are your energy bills, are you worried at all?”

To which he said, “Major, yes. I have one of those prepayment meters and it’s absolutely killer.”

Phillip replied: “Well let’s hope it ends up on one of those then.”

The competition came under fire from viewers, with some branding them “disgusting”.

Taking to Twitter, one said: “People will freeze to death this year because of the energy crisis. Turning it into light entertainment is beyond dark.”

Another added: “What a sad state of affairs that energy bills are now a competitive price.”

Living expenses support for energy bills

The price cap is set to rise to £3,549 on October 1, Ofgem confirmed, an 80% increase from the previous figure of £1,971.

The £3,549 price cap applies to standard rate homes paid by direct debit and is based on typical usage.

Government support is available to help people pay their energy bills.

Households will start receiving money off their energy bills from October, with the rebate coming in six installments.

A rebate of £66 will be applied to energy bills in October and November, increasing to £67 each month from December to March 2023.

Other government support includes a one-off living cost payment of £650 for around eight million households for means-tested benefits. ITV This Morning under fire for energy bill competition as cost of living rises

Fry Electronics Team

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