The Super Bowl will move from BBC to ITV after the broadcaster signed a three-year deal with the National Football League (NFL).
The BBC has been the home of the sport in the UK and its famous annual playoff final since 2015, before which Channel 4 had the broadcasting rights.
The partnership marks the NFL’s return to ITV for the first time since the network last aired three consecutive Super Bowl games in 2007.
This is another big milestone for the NFL in this countryHenry Hodgson, MD of NFL UK
ITV will begin coverage on Friday, September 9 with the first in a series of hour-long weekly shows, airing at 11:30 p.m. KST.
The 2022 NFL season begins the night before the defending champions Los Angeles Rams take on the Buffalo Bills.
Host Laura Woods will host the show alongside two-time Super Bowl winner Osi Umenyiora and former player Jason Bell.
ITV will broadcast the season finale, Super Bowl LVII, live from Glendale, Arizona, on Sunday, February 12, as well as two of the season’s three London games.
The pinnacle of the NFL season, the Super Bowl is also known for its mid-time shows featuring some of music’s biggest stars, with recent artists including The Weeknd, Jennifer Lopez and Shakira, Maroon 5 and Justin Timberlake.
“This deal will bring ITV audiences to the best of the NFL every week in our highlights throughout the season as well as games,” said Niall Sloane, ITV Sports Director. directly important.
“We’re delighted to be able to offer viewers, which are broadcast for free on our channels as well as the ITV Hub, the unique spectacle and action that the NFL has to offer.”
Henry Hodgson, chief executive of NFL UK, added: “This is another major milestone for the NFL in this country.
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“We’ve enjoyed seven great years of NFL coverage on BBC television and it’s time to capitalize on the opportunities presented by our new partnership with ITV.
“When you look at the growth of the NFL in the UK in recent years – with the driving force behind the fan growth, more games in London, successful UK players in the NFL, the the launch of an academy and a charity – this announcement is yet another sign of our ambition to grow and develop the sport in the UK. “
“I’ve been a fan of the NFL for many years, so with the new season just a few weeks away, I’m excited to be part of the team that will bring ITV viewers into the limelight,” Woods said. Best action and best stories every week. “
ITV’s NFL programming will also be broadcast on STV in Scotland and Virgin Media in Ireland.
https://www.independent.ie/entertainment/itv-wins-super-bowl-broadcast-rights-after-seven-years-on-bbc-41918101.html ITV wins Super Bowl broadcasting rights after seven years on BBC