James McKnight has been appointed Head of Entertainment Research & Development at Stockholm-based entertainment company Pophouse.
McKnight’s appointment follows the company’s recent acquisition of the master recordings and publishing catalogs of electronic music stars Swedish House Mafia.
Originally from Scotland, McKnight will remain based in London where he will open a pop house office.
Pophouse was co-founded by ABBA’s Björn Ulvaeus in 2014 primarily to create unique live events that embody and promote the ABBA brand.
In his new role on Pophouse’s executive management team, McKnight is tasked with developing new and large-scale entertainment projects for global artist brands in which the company has invested.
Pophouse’s current projects include ABBA The Museum, Mamma Mia The Party and The Avicii Experience, as well as the show ABBA Voyage in London, where Pophouse is the lead investor and co-designer of the production and the bespoke 3,000 seat arena.
McKnight will look to expand and add to this list with brands such as Swedish House Mafia, as well as the company’s future investments in IP.
He will work closely with Pophouse boss and ABBA founder Björn Ulvaeus, who is actively involved in the company’s creative development processes.
McKnight joins the company after seven years with The Blair Partnership: the literary, entertainment and franchise management agency representing JK Rowling and her work.
For the past five years as chief creative officer and partner at that agency, McKnight and his team have been responsible for managing the Harry Potter, Fantastic Beasts and the wider Wizarding World franchises through their variety of partner and business relationships, including Warner Media belonged.
“Anyone who has met James can attest that he is a creative force and an incredibly inspirational person with an immense passion for storytelling and entertainment.”
Per Sundin, Pophouse
Per Sundin, CEO of Pophouse: “As anyone who has met James can attest, he is a creative force and an incredibly inspiring person with an immense passion for storytelling and entertainment.
“His strong track record of developing global IP rights and leading creative teams makes him a great addition to us as he matches the ambition and scale with which we are building Pophouse.”
“What drew me to Pophouse was the people, the culture and the vision.”
McKnight added, “What drew me to Pophouse was the people, the culture and the vision.
“We will expand brands and bring them into broader entertainment areas, focusing on storytelling in different formats while introducing new audiences. This is exactly what Björn and his colleagues have achieved with the ABBA catalogue. Pophouse describes its mission as “making ideas pop” and I love that.
“Finding the right projects and prioritizing them will be key to our success, supported by a strong culture of partnership and collaboration around the brands we protect and develop. I look forward to finding the right team and people to help us with this.”music business worldwide
https://www.musicbusinessworldwide.com/james-mcknight-named-head-of-entertainment-research-and-development-at-pophouse/ James McKnight appointed Head of Entertainment Research and Development at Pophouse