JD Vance’s Senate campaign is back on the air with an ad emphasizing his Ohio roots


JD Vance, whose campaign for the Ohio Senate has not aired since winning the Republican primary in May, will soon be back on television with his first general election ad.

That 30 second spotwhich was first shared with NBC News, airs Wednesday and features Vance’s wife, Usha, speaking directly into the camera and makes no mention of Democratic nominee Rep. Tim Ryan.

“My husband, JD, grew up in Middletown, and things weren’t easy,” Usha Vance says in the ad, while old family photos pop up on the screen. “His mother struggled with addiction. And his father wasn’t there. But JD was lucky. Raised by his loving grandmother, he served his country as a Marine in Iraq. He’s an incredible dad and he’s my best friend.”

“He wants for Ohio what Ohio gave him,” she adds. “A fighting chance.”

The ad, titled “Ohio Story,” is part of a $1 million television purchase and is being paid for by the National Republican Senatorial Committee in coordination with Vance’s campaign. According to Vance’s campaign, it will air on radio and cable networks in Cincinnati, Columbus, Cleveland and Dayton.

The ad lands as Ryan and Ohio Democrats The goal is to characterize Vance — the best-selling author of Hillbilly Elegy and a venture capitalist with ties to Silicon Valley — as an outsider with little connection to the Buckeye State. The message resembles a strategy in Pennsylvania, where Democratic Senate candidate John Fetterman roasted Republican rival Mehmet Oz during his recent stay in New Jersey.

Vance’s childhood in Ohio and his student days at Ohio State University are chronicled in his book, which was adapted into a feature film for Netflix and is referenced in the new ad. His work has taken him to California and Washington, DC, but Vance and his family now live in Cincinnati.

Ryan and Vance are fighting for the seat that became vacant when Republican Senator Rob Portman announced he would not seek re-election this year.

Vance has been dogged by recent criticism from his own party that he has been overtaken by Ryan since the May primary, which he won with the backing of former President Donald Trump despite an onslaught of negative ads against him.

Recent fundraising reports showed that Ryan, a ten-year House Representative from the Youngstown area, had a significant cash advantage and owed Vance’s campaign more money than it had available. Ryan has spent the summer with a GOP-friendly message, including an ad produced specifically for Fox News.

But independent polls have been rare, and Vance and his closest allies have expressed confidence that he is well positioned for overthrow in a Republican-leaning state. JD Vance’s Senate campaign is back on the air with an ad emphasizing his Ohio roots

Fry Electronics Team

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