Because no footage was broadcast from inside the courthouse, Trump’s visit to the restaurant became the main image of the day and “a clear attempt to control the narrative,” Psaki said. Trump, the former host of The Apprentice, “uses his old reality TV production skills effectively,” she noted.
But it could backfire, Psaki suggested, because a “PR strategy is not a legal strategy” and “the quantity of public engagement does not equate to quality,” stressing how Joe Biden’s lower profile compares to Trump’s bombast during the 2020 election that won’t hurt Biden’s chances.
Trump is “very good at soaking up all the oxygen, but outside of Hollywood that talent could become a bane,” Psaki predicted.