RTÉ 2FM manager Dan Healy insists the latest changes to the station are “entirely justified” as the latest listenership figures show an increase in listeners for Laura Fox’s new weekend show.
Louise McSharry took over as presenter on weekends from 9:00 to 11:00. As a result, the audience grew by 8,000 on Saturday and 11,000 on Sunday.
Ms McSharry was deposed from the station in October 2021 after 11 years. She said she was unhappy that she couldn’t present her last two shows and say goodbye to listeners.
Figures released as part of Joint National Listenership Research (JNLR) show that the majority of RTÉ Radio 1’s weekday programs have increased their listenership, while the big win is for its sister station 2FM The Breakfast Show that’s an increase of 9,000 listeners to 123,000.
However, it’s not all good news for the broadcaster The Jennifer Zamparelli Show is down 3,000 listeners, while Tracy Clifford’s show is also down 3,000.
Bauer Media’s Today FM is celebrating after capturing a 9.2 percent market share, its highest in over a decade. This compares to RTÉ’s 2FM at 5.8 percent.
Earlier this year, Today FM added an extra hour The Breakfast Show by Ian Dempseywhich increases his audience by 15,000 to 201,000.
The Ray Foley show has gained 6,000 listeners, The Last Word with Matt Cooper is up to 3,000 during Dermot and Dave has fallen by 3,000 to 203,000.
Tomorrow Ireland on Radio 1 remains the most popular show nationwide as it has increased its listenership to 473,000, an increase of 8,000 listeners.
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Today with Claire Byrne has similarly seen its audience increase by 8,000 to now 350,000 listeners driving time also gaining 1,000 listeners, with 216,000 tuning in every weekday evening,
live line has experienced a decline, with Joe Duffy’s program losing 3,000 listeners.
reproductionmoderated by Sinéad Mooney, recorded the channel’s largest increase with 32,000 listeners.
While Brendan O’Connor’s Saturday show saw a drop of 7,000 listeners over the weekend, his Sunday show is up 4,000.
And Sunday with Miriam gained 11,000 as 339,000 listeners tuned in every Sunday morning.
Bauer Media’s Newstalk celebrates its breakfast show with an increase in listeners from 5,000 to 146,000. The Pat Kenny Show has dropped by 2,000, Live at noon is down 3,000 and The Hard Shoulder stays the same at 155,000.
RTÉ 2FM’s Dan Healy said he was happy with the audience and that the “two big risks” he took to shake up the station had paid off.
“Of course we had to change over last year breakfast,” he said Independent.ie. “We went with Donnacha, Doireann and Carl and The Breakfast Show Flew. This reflects this better as they have been on the air since last May.
“The 2 Johnnys have been with us since February and we are seeing real evidence elsewhere where they appear to be flying from 4:30pm so that’s a really positive. Those are two big risks we took and we think we’re really building now, which is positive.
“We made changes there over the weekend too and they seem fully justified in that we put Laura Fox at 9am – 9am to 11am – in place of Louise McSharry. It grew by 8,000 listeners on Saturday and 11,000 on Sunday, so we’re really happy with that.”
Ms McSharry declined to comment when contacted by Independent.ie.
Meanwhile, Peter Woods, manager of RTÉ Radio 1, said he was “absolutely pleased” with the latest JNLR figures.
“reproduction did a phenomenal job, gaining nearly 40,000 more listeners over a couple of books,” he said.
“Sinéad Mooney is presenting this and we put her there for a reason, because she has a big personality. She creates a great connection with the audience.
“On Tomorrow Ireland You have Rachael English, Mary Wilson, Audrey Carville, Áine Lawlor and Gavin Jennings and sometimes Justin McCarthy. That’s quite a lineup.
“These are some of the best channels that have aired this channel in the mornings in one place in recent years, so this is authoritative programming that appeals to a wide audience. Then you have Ryan Tubridy maintaining his great style.”
Meanwhile, Newstalk Editor-in-Chief Patricia Monahan also commented on the latest figures, saying: “It’s fantastic to see the continued and consistent growth of the channel as a whole and to achieve another milestone for Newstalk of 7.2% market share .
“Particularly encouraging is the strong growth in the 20-44 age group.”
https://www.independent.ie/entertainment/radio/jnlr-figures-2fm-boss-says-replacing-louise-mcsharry-completely-justified-as-latest-radio-numbers-revealed-41874168.html JNLR figures: 2FM boss says Louise McSharry replacement is ‘entirely justified’, latest radio figures revealed