It wasn’t simply Julia Marino’s silver medal efficiency within the slopestyle occasion that grabbed consideration in Beijing.
Her designer snowboard, with its Prada brand on the underside, went viral on-line and prompted a proper discover from the Worldwide Olympic Committee that her board ran afoul of competitors rules.
The I.O.C. is famously strict about branding on the Video games. The logos on the whole lot from taxis to bathrooms are coated with tape, and athletes are solely allowed to point out the producers model on their sporting tools.
That could be a very important loophole for snowboarders, who typically flash the emblem printed prominently on the underside of their boards as they flip and twist excessive within the air throughout competitors: Burton. Salomon. Nitro.
However Marino’s Prada board raised questions.
Marino posted a photograph of her snowboard Tuesday to her Instagram story with the Prada brand — the letters initially detailed in white lettering — crammed in with purple marker, the identical shade because the purple stripe brand. In textual content overlaid on the picture, Marino mentioned the I.O.C. had notified her that the board was now not accredited for the ladies’s huge air qualifiers, which came about on Monday. The board was allowed within the slopestyle occasion final week.
“They instructed me I might be disqualified if I didn’t cowl the emblem and obligated me to actually draw on the bottom of my board with sharpie,” Marino wrote, including a laughing emoji.
The I.O.C. mentioned that it turned conscious of the Prada board after Marino competed and that it flagged the tools as a violation as a result of Prada isn’t primarily a sporting items enterprise.
“An answer with minimal affect was sought, together with the opportunity of retaining the identical tools and eradicating the branding,” it mentioned in an announcement to The New York Instances.
Claudia Cusano, Marino’s agent, mentioned Marino and that U.S. Olympic officers contested the concept that Prada wasn’t a sporting items firm, arguing that the Italian designer had been making sportswear under the Prada Linea Rossa line since 1997. Marino has had a partnership with the brand for almost a year, Cusano added.
In her Instagram story, Marino defined that the underside of a snowboard shouldn’t have something on it however wax; some other substance might have an effect on pace. “Having marker and different issues on the underside principally defeats the aim,” she wrote.
The I.O.C. took intention at Marino’s board within the days earlier than the ladies’s huge air qualifiers, which Marino withdrew from, citing an harm sustained throughout apply. Cusano mentioned the autumn occurred partly as a result of Marino had been frazzled earlier than her coaching run by an interplay she had with I.O.C. officers, who had approached her concerning the violations. Marino did not land her bounce and fell on her tailbone as a substitute.
Earlier than withdrawing, Marino mentioned she had taken her “altered” board for a couple of rides down the ramp, each to check the board and to see how her physique was feeling after the harm. She was not in a position to acquire correct pace, she mentioned, and did not clear the bounce a number of instances. Between the autumn and the board “distraction,” Marino mentioned, she felt “bodily and mentally drained” and determined to tug out of the competitors.
https://www.nytimes.com/2022/02/16/sports activities/olympics/julia-marino-snowboard-big-air.html Julia Marino Was Informed Her Snowboard Was Noncompliant Earlier than Qualifiers