JSYK has reported a 40.1 percent increase in sales at its operations in Ireland and the UK as the Danish home furnishings retailer plans further expansion there.
Total sales in the UK and Ireland for the year to 31 August reached €97.1 million, a 40.1 per cent increase on the previous year. Online customers also grew by 66.8 percent over the course of the year.
Outdoor furniture and home furnishings have proved particularly popular with Irish shoppers following demand for home improvement during the pandemic, JYSK reported.
The company has now opened six new Irish stores this year, creating 80 jobs, and has also announced plans to open a further nine stores next year. New stores are set to open in Dublin and Cork, as well as in Clonmel, Monaghan, Letterkenny and Kilkenny.
The expansion will create 100 new roles at the retailer.
“At one point I said we wanted 50 stores in the Republic and I still believe there is room for 50 stores,” said Roni Tuominen, country manager for the UK and Ireland Irish Independent.
“[Today] we are opening our 20th store. So there are still a lot of stores to open.”
Tuominen, who lives in Dublin, pointed to delays in opening a store here and in the UK compared to what he has noticed in other markets.
“We still have quite a long lead time, from finding the location, agreeing the terms with the landlord, to actually opening the store,” he said. “We are not used to having such long delivery times in other countries as in Ireland and Great Britain.”
He also noted that the labor force in Ireland is currently “quite limited”.
“It didn’t stop us,” he added. “It’s about planning and being well prepared and hiring people early enough.”
Despite the cost-of-living crisis, Tuominen forecasts demand to hold into next year, buoyed by brick-and-mortar retail and a renewed focus on the company’s bedroom furniture and mattress offerings here.
“We constantly look not only at our own prices, but of course also at the price levels of our competitors,” he said. “Right now we’re not in a position to raise prices, it’s more about keeping our customers happy.”
JYSK was founded in Denmark in 1979 and opened its first store in Ireland in 2019.
“Ireland was the last country in Europe where JYSK didn’t have a presence, so it was a pretty easy decision to come here,” Tuominen said.
The furniture retailer now has more than 3,000 branches in 50 countries and employs more than 28,000 people.
https://www.independent.ie/business/irish/jysk-records-40pc-rise-in-sales-as-retailer-sees-scope-for-50-irish-stores-42170164.html JYSK sees sales up 40 per cent as the retailer sees scope for 50 Irish stores