Kardashians are calling for ‘Instagram to be Instagram again’ as users lament the app’s ‘turning into TikTok’

THE Kardashians aren’t fans of the new Instagram layout.

Kylie and Kim took to the social media app on Monday to share a look at a recent redesign that’s ruffled the feathers of users worldwide.

Kylie Jenner and Kim Kardashian have their sights set on the new Instagram layout

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Kylie Jenner and Kim Kardashian have their sights set on the new Instagram layoutPhoto credit: Instagram

The couple called out the service “to be TikTok” and urged Instagram to revert changes to their feed.

Optimizing the app’s algorithm shows more content from people you don’t know and less posts from friends and family.

It’s being perceived as an attempt to keep up with Chinese rival TikTok, whose popularity has exploded in recent years.

The app’s meteoric rise is thanks in part to its ability to provide users with an endless stream of videos it thinks they might enjoy.

With Instagram struggling to keep up, parent company Meta has decided to fill the app’s feed with more videos and recommended content — just like TikTok.

Kylie Jenner and Kim Kardashian, two of the biggest Instagram accounts with a combined 686 million followers, aren’t taking the change for granted.

Kylie shared a screenshot of another user’s post on her Instagram Stories on Monday, targeting the unpopular redesign.

“Make Instagram Instagram again,” the post reads.

“(Stop trying to be Tiktok, I just want to see cute photos of my friends.) Kind regards everyone.”

Sister Kim shared the same post which amassed more than 1.1 million likes.

The related Change.org petition had over 140,000 signatures at the time of writing.

After the astronomical success of TikTok, social media platforms have tried to emulate its features.

Instagram and Snapchat, for example, have capped their video content to follow in TikTok’s footsteps.

Instagram also tested a full-screen home feed — one of the features that helped popularize TikTok.

In 2020, Meta launched a TikTok-style short video feature called Reels on Facebook and Instagram.

“The success of TikTok is a coercive feature for the other social platforms,” ​​Brendan Gahan, partner and chief social officer at Mekanism, told Wired earlier this year.

“You can’t ignore the phenomenal growth – it’s so big, it could be the future of social.”

Users are not happy with the changes, many argue that they liked Instagram the way it was.

After fierce backlash across the internet, Instagram boss Adam Mosseri took to Twitter on Tuesday to quash the dumpster fire.

“We’re experimenting with a number of different changes to the app,” the 39-year-old said in a statement. “And so we hear a lot of concerns from all of you.

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“That’s a lot of change all at once, but know that a number of things will stay the same on Instagram.

“We will remain committed to creators more broadly, we will remain committed to supporting photos, we will remain in a place where we try to put your friends’ content at the top of the feed and the page before Stories whenever possible.”

Kim and Kylie have a combined 686 million Instagram followers

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Kim and Kylie have a combined 686 million Instagram followersPhoto credit: Getty

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https://www.thesun.ie/tech/9157958/kardashians-call-instagram-again-app-tiktok/ Kardashians are calling for ‘Instagram to be Instagram again’ as users lament the app’s ‘turning into TikTok’

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