New rules will limit the placement of foods and drinks high in fat, salt or sugar in stores and the advertising of these goods by retailers from October. Kellogg’s sued the government over the rules
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Activists had a coco pop at Kellogg’s after it took legal action against the government over new regulations on its high-sugar breakfast cereals.
In October, rules were due to come into force in England to prevent products high in fat, salt and sugar from being displayed conspicuously in supermarkets.
Kellogg’s has approved a motion for a forensic review and a court hearing that began today.
It is the first major challenge for Britain’s new policy to tackle the obesity crisis.
At the heart of the dispute is whether milk is included in the nutritional composition of products such as Crunchy Nut, Rice Krispies, Frosties and Corn Flakes.
The inclusion of milk would change the calculation by reducing the proportion of sugar and salt content relative to the weight of the serving.
Chris Silcock, the company’s UK managing director, said: “We believe the formula used by the government to measure the nutritional value of breakfast cereals is incorrect and not legally implemented. It measures grain dry when almost always eaten with milk.”
New rules will limit the placement of foods and drinks high in fat, salt or sugar in stores and the advertising of these goods by retailers from October.
Products that are considered less healthy may not be featured in key store locations such as checkouts, entrances, aisle ends and their online equivalents.
Stores must also limit volume price promotions, e.g. B. “Buy one, get one free” or “3 for 2” offers for so-called HFSS products.
Caroline Cerny, head of the Obesity Health Alliance. She said: “This is a blatant attempt to circumvent important new regulations that limit their ability to profit from marketing their unhealthy products.
“As the UK tries to recover from the past two years, which have had a massively adverse impact on the country’s health and public finances, it is shocking that Kellogg’s is suing the government over plans to help people become healthier rather than removing sugar from their grain. ”
Obesity costs the NHS more than £6 billion a year and is the second leading cause of cancer in the UK.
Barbara Crowther of Sustain’s Infant Nutrition Campaign said: “It is true that the nutrient profile model evaluates breakfast cereals based on what is actually in the pack sold and not based on what people add to their breakfast.”
A spokesman for the Department of Health and Social Care said: “Breakfast cereal contributes 7% to the average daily free sugar intake of children.
“Curring the promotion and advertising of less healthy foods is an important part of the strategy to halve childhood obesity by 2030.”
https://www.mirror.co.uk/money/kelloggs-blasted-suing-government-over-26816447 Kellogg's is being slammed for suing the government over new rules on high-sugar breakfast cereals