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Kellogg’s is suing the government over new rules on where Crunchy Nut can be displayed

Kellogg’s is suing the government over new rules restricting the advertising of foods and drinks high in fat, salt and sugar from October in England

Kellogg's is taking the government to court
Kellogg’s is taking the government to court

Kellogg’s is taking legal action against the government over new rules that would prevent some of its cereals from being prominently displayed in stores.

New restrictions are due to come into force in England in October this year, aimed at restricting the advertising of foods and drinks high in fat, salt and sugar.

Shoppers will also no longer see unhealthy items at checkouts, store entrances, and aisle ends.

The government says the new rules will help tackle childhood obesity and wants healthy snacks to be at the forefront of store promotions.

However, Kellogg’s argues that the restrictions do not take into account the nutritional value of the milk added to its products.

A report on the BBC website states that Crunchy Nut and Fruit and Fiber are two Kellogg’s brands that are considered high in fat, sugar or salt in their dry form.

However, the addition of milk would reduce the amount of sugar and salt in relation to the total weight of the portion.

What do you think of the new obesity rules? Let us know your thoughts in the comments below.

Kellogg’s said in a statement that it had “attempted to have a reasonable discussion with the government, without success.”

A hearing is taking place at the Royal Courts of Justice in London.

Chris Silcock, the company’s UK managing director, said: “We believe the formula used by the government to measure the nutritional value of breakfast cereals is incorrect and has not been implemented into law. She measures cereals dry as they are almost always eaten with milk.

“All of this is important because if you don’t take into account the nutrients that are added when cereal is eaten with milk, the full nutritional value of the meal is not measured.”

A spokesman for the Department of Health and Social Care said: “Breakfast cereal accounts for 7% – a significant amount – of the average daily free sugar intake of children.

“Curring the promotion and advertising of unhealthy foods is an important part of the intergovernmental strategy to halve childhood obesity by 2030, prevent harmful diseases and improve healthy life expectancy so we can continue to improve health across the country. “

The spokesman added that obesity costs the NHS more than £6billion a year and is the second biggest cause of cancer in the UK.

The changes to how groceries are advertised from October has also resulted in Nando’s confirming a major change to its refillable beverage station.

Currently, Nando’s guests can refill unlimited fizzy drinks, including Coca-Cola, Fanta, and Sprite Zero.

This costs between £3.25 and £3.45 depending on your location.

But as of October, the Peri Peri chicken chain no longer offers unlimited top-ups on the classic Coca-Cola.

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https://www.mirror.co.uk/money/kelloggs-sues-government-over-new-26808306 Kellogg's is suing the government over new rules on where Crunchy Nut can be displayed

Fry Electronics Team

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