Kim Kardashian announces fragrance rebrand amid split from Kayne West

Kim Kardashian said she “can’t wait” for the next chapter of her “fragrance journey” as she renamed herself amid her split from rapper Kanye West.

The reality TV star is “closing” the KKW Fragrance website on May 1 in order to “relaunch it under a brand new name in the future.”

Announcing the news on social media, she said: “As many of you know, fragrance is deeply personal to me.

“I put my heart and soul into every bottle and am so incredibly proud of every KKW Fragrance product and collaboration we’ve launched since Crystal Gardenia in 2017.

“I can’t wait to share the next chapter of my fragrance journey with you – I promise I won’t be gone for too long.”

Kardashian thanked her fans for their “loyalty and love over the past few years.”


Kim Kardashian and Kanye West at the Vanity Fair Oscar Party (Image: Ian West/PA)

It comes after the 41-year-old, who recently went public with her relationship with comedian Pete Davidson, was declared legally single by a US court.

After Kardashian filed for divorce from West last year, she closed KKW Beauty and is working on a “more modern, upscale, more sustainable brand,” according to her website.

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