Kim Kardashian is shutting down KKW Fragrance in May as the brand undergoes an overhaul — including a new name following her split from Kanye West
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Kim Kardashian has announced that she is closing KKW Fragrance – and the brand is undergoing a makeover.
The reality star, 41, has suggested she will remove her estranged husband’s initials from the company’s name as she said it will relaunch under a brand new name.
The mother-of-four says the changes will take place in the coming months as the site closes at midnight on May 1.
Kim revealed the news in a social media post on Friday, telling fans: “On March 1
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“…And under a new webshop where you can buy all beauty categories on one site.”
She continued: “Fragrances, as many of you know, are deeply personal to me.
“I put my heart and soul into every bottle and am so incredibly proud of every KKW Fragrance product and collaboration we’ve launched since Crystal Gardenia in 2017.”
Kim added: “Thank you from the bottom of my heart for your loyalty and love over the past few years.
“I can’t wait to share the next chapter of my fragrance journey with you – I promise I won’t be gone for too long.
“Meanwhile, enjoy 40% off site-wide until stocks last. With love forever, Kim.”
In the comments, fans asked her to remove Kanye’s initials from the brand name.
One person wrote: “Yes, unbrand the WEST! Smart global.”
Another wrote: “West is out of the door.”
A third told her: “Take your name back!!! Yes!! girl boss!!!”
Kim temporarily shut down KKW Beauty back in August, telling fans that she’s fundamentally changing the formulas of her products.
She said at the time: “To our loyal customers, it all started with a contour kit and has expanded to include eyes, lips, body and many incredible collections over the past four years.
On August 1st at midnight we close the KKWBeauty.com Website so we can come back to you under a whole new brand with new formulas that are more modern, more innovative and packaged in an upscale and sustainable new look.
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“I look forward to continuing to develop and expand my product range, and finally letting you experience it the way I always envisioned it.”
Kim continued, “Additionally, my team is working hard to improve the shopping experience for customers, where they can shop my beauty and cosmetics offerings across all categories from a single website.
“Thank you for being with me on this incredible journey and I promise we won’t be gone for too long.”
However, the store has not reopened since then, and now KKW Fragrance is closing.
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https://www.mirror.co.uk/3am/celebrity-news/kim-kardashian-close-kkw-fragrance-26615241 Kim Kardashian will shut down KKW Fragrance and drop ex-Kanye West's initial in makeover