‘Kim Kardashian’s outfit choice at the Met Gala was a marketing hit’ – Julie McCaffrey

Julie McCaffrey says Marilyn Monroe’s dress, which sold for £4million at auction in 2016, was shipped to Kim’s home by private jet – two fingers up the air over environmental concerns

I gasped when I saw it – just like what audiences did when Marilyn Monroe stripped her white fur at a John F Kennedy fundraiser in 1962 to reveal a shimmering, sheer leather tight dress. pretty.

Last night, 6,000 crystals were hand-set on the dress that sparkled under the lights of the photographers and on Kim Kardashian’s Skims lingerie set.

It was a marketing hit: Kim drew all the attention from A-list guests with impressive style at the Met Gala.

All the best looks have a story behind them. And what a story.

Explaining it to my three 13-year-old daughters at breakfast, who saw Tik Tok go crazy over the dress, we YouTube posted the moment Marilyn stepped from behind the podium to scream and scream the canopy. when the crowd brought her in. The unimaginable sensuality, breath-taking expression of the Double Happy Birthday stamped that moment as iconic.

One dress and only 90 seconds on stage told the world that JFK was more than Marilyn’s president. It shows her celeb looking better than ever, and her underappreciation in having the courage to wear something bold as transparent as women usually wear styles. buttoned conservative. Marilyn naked looking at jewelry at the bar. No wonder that moment has never been forgotten in the seven decades since.

Then I read Kim’s story in a Vogue interview published just before the Met Gala as part of the perfect PR package. And I became less and less impressed and cut my conversations short with my daughters.

Marilyn’s dress, which sold for £4 million at auction in 2016, was shipped to Kim’s home by private jet – two fingers up because of environmental concerns.

And it turns out that Marilyn, with her desirable natural curves, is smaller than Kim who has been surgically upgraded. And Kim didn’t have it.

Speaking of her attempt to lose 16lbs quickly, she said: “So when it didn’t work out for me, I wanted to cry because it couldn’t be changed.” She wears a “twice a day sauna suit”, exercises daily and follows a strict diet of no sugar and carbs.

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“I don’t starve myself, but I am very strict,” Kim said. “I wanted to cry with joy when it came up.”

Kim wants the world to know this – and I don’t want my daughters or any other impressive Kardashian fan to hear it.

I imagine showing my girls one day Marilyn’s Mr President birthday dress, stored in a dark, climate-controlled cellar until Kim gets her manicured hands hers. And I thought about the plaque, which, until last night, could say, “Weared only by one woman: Marilyn Monroe, actress, singer, businesswoman, icon.”

It will now have a postscript: “And reality TV star Kim Kardashian.”

I’m no longer surprised by the PR genius behind Kim’s Met Gala outfit. Instead I feel sad.