Under the agreement, Kuaishou’s overseas apps, Kwai and SnackVideo, will have access to the performance and mechanical rights of the broad musical repertoire represented by AMRA, including by its customers. Kobaltamong other publishers.
With over a billion users, Kuaishou claims to be one of the rapidly growing short video and social platforms in the world.
It says overseas apps, Kwai and SnackVideo are among the most popular in Latin America, the Middle East and North Africa, and Southeast Asia.
According to AppAnnie’s 2022 Mobile Status Report, the time users spend on Kuaishou has increased by 225% since 2019.
Kuaishou is a prominent short-form video app in its home country of China, and is reported negotiated a $2 billion investment from Chinese entertainment and technology conglomerate Tencent in 2019.
“Partnering with cutting-edge tech players like AMRA sets Kuaishou apart from other platforms in terms of the value it provides to content creators globally.”
Tony Qiu, Kuaishou
Tony Qiu, Head of International Business at Kuaishou, said: “Partnering with cutting-edge technology companies like AMRA sets Kuaishou apart from other platforms in terms of the value it provides to content creators on the internet. Global.”
“We are excited to partner with Kuaishou and excited by their rapidly growing video and social platform.”
Tomas Ericsson, AMRA
Tomas Ericsson, CEO of AMRA, added: “We are delighted to partner with Kuaishou and delighted by their rapidly growing video and social platform.
“Our commitment to our musician clients to provide them with new and powerful collection opportunities on a global scale is what AMRA was built for. We look forward to working with the team at Kuaishou and bringing more value to our musician customers.”Worldwide music business
https://www.musicbusinessworldwide.com/tiktok-rival-kuaishou-inks-global-licensing-deal-with-amra1/ Kuaishou, TikTok rival, global licensing deal with AMRA