Lady who launched jewelry model with 5 gadgets now owns multimillion pound enterprise

Charlotte Donoghue launched Say It With Diamonds in June 2016 and is now celebrating six years since she turned an entrepreneur. We share her journey together with how her enterprise began off

A lady who began a jewelry model with simply 5 gadgets is now the proprietor of a multimillion pound business.

Charlotte Donoghue, 31, is celebrating six years since she launched Say It With Diamonds.

The entrepreneur began her enterprise in June of 2016 with simply 5 necklaces – and has since seen her firm develop right into a profitable empire.

Charlotte, who lives in Aintree, began her enterprise by showcasing her 5 trial designs to Instagram and Facebook.

However inside simply hours of posting her merchandise, Say It With Diamonds had ten orders for necklaces which are nonetheless in excessive demand at this time.

Reinvesting into the enterprise and inventory, Charlotte continued to purchase an increasing number of luxurious items which noticed the model proceed to develop, stories Liverpool Echo.

“From the very starting, we’ve centered on merchandise of the best high quality. We’ve tried and examined totally different suppliers to get the most effective luxurious jewelry attainable,” mentioned Charlotte.

“Going hand in hand with this, customer support has been on the forefront of our enterprise and offering the most effective service is totally key for us.

“Like all companies, at the beginning we had a number of teething issues but it surely was our method to these conditions that basically mattered.

“Our first criticism was a few full diamond preliminary necklace and we refunded the client in full and recalled the others that had offered.

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“As we had hand delivered them, we visited every home to gather the necklaces and took it as a lesson learnt, at all times paying extra for larger high quality merchandise. In spite of everything, you get what you pay for.

“We began as we meant to go on and this calibre of service is what would stand us in nice stead to create one million pound firm simply two years later.

“We perceive that our clients are buying particular gadgets or valuable items and we’re right here to make that have memorable and the most effective it may well presumably be.”

Charlotte initially labored from house to kickstart her enterprise.

However by January 2017, the businesswoman and her small group discovered their first workplace, kitted out with leopard print partitions, two desks and two winged excessive again black chairs.

Charlotte added: “It was our joyful place and the place we actually centered on branching out into areas we wished to deal with; bridal, engagement jewelry and rings.

“We have been so lucky to fulfill some pretty folks that they fell proper into our palms.”

Networking, influencer advertising and marketing and social media has been basic to Say It With Diamonds’ success and Charlotte continued to fulfill extra folks throughout the jewelry business together with gifted jewellers, making common journeys to London to work on the model’s consciousness.

The quantity of items the model shares has additionally grown considerably, with Charlotte and the group specializing in their bestsellers and buyer favourites in addition to always evolving with the goal of providing the very best quality jewelry at aggressive costs.

Say It With Diamonds marks six years in enterprise in June and Charlotte is extremely proud to have grown her group to 19 workers in home, in addition to an enormous group they outsource.

She added: “This yr has been monumental for Say It With Diamonds. We’ve simply had an unbelievable Christmas with our Liverpool ONE pop up, which we opened to handle the queues at our Metquarter retailer, being an enormous success.

“Regardless of the pandemic we’ve additionally seen enormous development by means of our web site.

“This success hasn’t been in a single day and it’s been nearly six years of nonstop onerous work, dedication and innovation and I can’t thank our superb group sufficient for his or her dedication to serving to to make Say It With Diamonds the enterprise it’s at this time.”