LELO launches a special edition sex toy in collaboration with DIESEL and we love it

Sexual wellness brand LELO has partnered with DIESEL to give two of their best-selling vibrators a makeover

Everyone knows sex sells.

Italian clothing retailer Diesel knows this all too well – they recently debuted inflatable dolls wearing thongs at a runway show.

It’s no wonder, then, that the clothing brand has recently teamed up with one of the biggest names in sexual wellness, LELO.

Already widely recognized for their innovative range of vibrators, this exclusive collaboration aims to unite the love of clothing and self-love, and take pleasure mainstream.

As part of the partnership, special editions of LELO’s two best-selling products, the SONA cruise (£109) and the equally exciting TO 2 (£129).

The collection launched today (6 April) and is available exclusively at LELO and online at diesel including selected Diesel flagship stores worldwide.

Luka Matutinović, CMO of LELO, said: “LELO is a pioneer and we’re always excited to partner with like-minded brands – ones that inspire and empower people to express their style.

For this reason, working with DIESEL was a matter of course, as we found a partner that fits our philosophy. Our partnership with DIESEL shows a connection between fashion and sex tech.”

Fashion and sex have been closely intertwined for decades, with suggestive imagery often being the focus of fashion campaigns as sex has sometimes been crucial in selling clothes.

Together, the brands boldly declare that fashion and sex go hand in hand.

When LELO launched its first products, they stood out because they didn’t look like sex toys, but like objects of art – elegant and beautiful.

Since the brand has become so well known, the glowing reviews of its sex toys remain.

Speaking of brandsSONA cruiseone reviewer said, “I’ve never had an orgasm like this. I’m a big fan of Lelo products and have a few different items.”

Another person excitedly quipped, “Love it to the moon and back, awesome and silent.”

A delighted partner said: “I bought the Sona Cruise for my wife and we both loved the toy.”