Linktree Creator Report reveals key insights into the global creator economy

Today, Linktree, the leading link-in-bio category and creator enabler, released its proprietary 2022 Creator Report featuring key trends and industry insights with data from more than 9,500 creators around the world.

linktrees groundbreaking Research has uncovered one of the industry’s biggest mysteries – how big is the burgeoning creator economy? According to the data, there are 200 million individuals who use their influence, creativity or skills to aggregate and monetize their audience.

Five key takeaways stand out from the survey results:

Contrary to popular belief, the creator economy has expanded well beyond sponsored Instagram posts:

  • 70% of creators generate less than 10% of total revenue from brand partnerships
  • Collaborating with brands is not a reliable or consistent source of income for most creatives
  • Almost 70% of creators have no brand partnerships on their social channels
  • 53% of YouTubers make less than $100 from a single brand collaboration

Niche Creators See Unexpected Successes:

  • More creators are realizing the value of connecting with an engaged audience united by unique interests – 66% consider themselves niche YouTubers
  • 7% of niche creators make over $100,000 per year versus 5% of non-niche creators
  • 37% of niche creators had a brand collaboration versus 26% of non-niche creators


Creators Leave Money on the Table with a Significant Monetization Opportunity:

  • 59% of Beginner* creators haven’t monetized yet
  • Only 6% of beginners have made over $10,000
  • 12% of full-time creators make over $50,000

It’s easier than ever to become a YouTuber:

  • 36% of creators have been creating content for less than a year
  • Newcomers see TikTok as their biggest platform (12%)

YouTubers battle burnout regardless of income level:

  • Full-time creators suffer the most from burnout: 13% report being extremely/persistently stressed, compared to 9% of part-time creators
  • 39% of YouTubers report that they regularly take steps to reduce stress

Alex Zaccaria, Co-Founder and CEO of Linktree, shares: “Creators are an integral part of our online ecosystem. Without her it just wouldn’t exist and her influence and notoriety is growing by the day. Our team’s mission is to build products and integrations for developers that evolve with them and make their lives easier. The feedback we drive as a company enables this process and shows why we built this company in the first place – for our creators. Finding ways to monetize their passions has been a challenge for many creators, and we are more determined than ever to solve them.”

Eric Jacks, Chief Strategy Officer, Collab, Inc. who worked with Linktree on this study says, “68% of part-time creators make less than 1,000. This important study underscores how difficult it can be to be a creator and how important it is for creators to find partners, platforms, and services that optimize monetization opportunities. Linktree does exactly that and acts as a gateway to other revenue streams that add to the monthly income and make the developer’s job that little bit easier.”

Creators can use Linktree to enhance their online identity and showcase and personalize their profile in the following ways:

  • Request links, support me links, and affiliate links, all designed to optimize monetization.
  • Payment integrations with Shopify, Square, Venmo, PayPal, Spring, and GoFundMe.
  • Music Links in addition to partnerships with Bandsintown, Audiomack, Soundcloud and community partnerships specifically designed for touring, merchandising and streaming with artists.
  • Podcast links for creators with podcasts and QR codes to reach audiences offline.

These insights from global developers will enable Linktree to continue to create new solutions tailored to the needs of developers, ensuring Linktree remains easy to use and best promotes the streamlining of the creator economy at large by delivering fresh, leading-edge products to be developed. Linktree Creator Report reveals key insights into the global creator economy

Fry Electronics Team

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