Lionel Messi has signed a $20 million deal with Socios becoming the fan token site’s global brand ambassador, according to a report by Reuters. Messi, who plays for Paris-Saint Germain football club and is captain of the Argentina national team, will sponsor the exchange for the next three years.
A source close to the situation told Reuters that the transaction will not involve any cryptocurrency. When Messi joined German club Paris-Saint from Barcelona last August, says ESPN He received a “large number” of fan tokens from Socios as part of his signup fee.
Fan tokens are a type of cryptocurrency that most often represent different sports teams and allow fans to influence small decisions within their teams’ community, such as: B. Squad numbers and celebration songs. Socios hosts fan tokens for a number of different teams across soccer, football, hockey, basketball and more.
“Fans deserve to be recognized for their support,” Messi said in a statement. “I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”
More athletes and sports teams are crossing the field in Krypto, with some soccer players, like Odell Beckham Jr. and Aaron Rodgerswho receive part or all of their salary in crypto. The NFL also nodded in agreement to all teams that want to promote blockchain companies (as long as they don’t promote specific cryptocurrencies).
However, the intersection of sport and crypto is not without controversy. In December the The UK has banned two ads promoting the Arsenal FC fan token, on the grounds that the risks involved in buying the cryptocurrency were not properly represented. Earlier this month, a report by off the pitch blames socios Failure to make promised cryptocurrency payments to consultants and advisors in a timely manner. It released messages allegedly sent by Socios CEO Alexandre Dreyfus about not giving them “free money” to protect investors invested in chiliZ, the cryptocurrency it also controls. have shopped. Dreyfus refutes this claim, and said: “Just like other currencies and cryptocurrencies, any change in the price of CHZ will be largely driven by prevailing market conditions. With such a significant CHZ market cap, any eligible employee compensation structure has a negligible impact on price.”
https://www.theverge.com/2022/3/29/23001448/lionel-messi-20-million-deal-promote-socios-fan-token-site-cryptocurrency-soccer-football Lionel Messi signs $20M deal with Socios.com fan tokens