Last Wednesday (March 30), MBW publicly released an email that an anonymous reader sent us regarding so-called “fake artists” on Spotify and other services.
A section of that email discussed independent labels and made reference to the Swedish-based record label LoudKult.
In that section, the anonymous reader suggested that some independent music companies “use click farms and bots to increase search visibility for their content.” (This line appeared in an earlier version of the online article that has since been edited.)
MBW would like to clarify that we have not seen any evidence linking LoudKult to using click farms or bots and retract any suggestion in the article that the company may have done so.
In a statement to MBW, LoudKult firmly denied any connection between it and such practices. The company’s CEO, Anton Fargau Petrini, said: “We oppose fake streams.”
Petrini said LoudKult spends significant amounts of money on marketing to “organically build and maintain ours [streaming] Playlist Network” and that the label “has collectively released music from over 1,000 hard-working artists”.music business worldwide
https://www.musicbusinessworldwide.com/loudkult-a-retraction/ LoudKult: A Retreat – Music Business Worldwide