Business

Louis Vuitton and Johnnie Walker try their hand at Web3

This week’s Nifty News sees the arrival of Louis Vuitton on the nonfungible token (NFT) gaming scene, Johnnie Walker’s entry into Web3, and Elon Musk’s apparent embrace of the Bored Ape Yacht Club.

Louis Vuitton has made a name for itself in the NFT gaming scene

To commemorate Louis Vuitton’s bicentenary in late 2021, the French luxury brand launched an NFT game called “Louis: The Game”. At the time of publication, the game has been downloaded more than 2 million times on Android and iOS devices. Louis: The Game follows its protagonist Vivienne as she completes challenges, collects candles and other collectibles. NFT artist Beeple has designed 30 in-game NFTs to win. At the end of April, new levels were released and with them new opportunities to win NFTs, which will be distributed via a raffle until August 4th, 2022.

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Screenshot of Louis: The Game iOS mobile app.

Larva Labs will delete all of their tweets

In a strange and silent move, on May 2nd, the Twitter account managed by the founders of Larva Labs (LL) reset its tweet count to zero moved to @cryptopunksnfts and @MeebitsNFTs accounts.

However, LL founders Matt and John stated that they would continue to post on @LarvaLabs. The company continues to run various other Web3 projects, including Autoglyphs, as well as some mobile apps.

For nostalgic fans of the OG NFT collection, there is a user called “@swissdegen”. Secured all Larva Labs tweets since 2017. Why? “For the culture,” he tweeted.

Is Elon Musk accepting NFTs?

Twitter’s new owner, Elon Musk, changed his Twitter Profile Picture (PFP) to a collage of Bored Ape Yacht Club NFTs in less than a day, causing quite a stir on Crypto Twitter. Musk’s profile photo also skyrocketed the value of ApeCoin, Yuga Labs’ cryptocurrency. The image has since been deleted because Michael Bouhanna, a Sotheby’s executive, originally created it for Sotheby’s sale of the NFT and requested credit for it.

Users who have followed some of the NFTs in profile picture confirmed that Elon does indeed have an impressive collection of bored monkeys including three golden monkeys. The wallet also includes Doodles, Azuki, and Moonbirds, all transferred from MoonPay’s vault. However, some of the bored monkeys in the PFP collage do not belong to Elon Musk as the user “@franklinisbored” pointed outwhich raises concerns about copyright infringement.

VeeFriends partners with Johnnie Walker

Scotch Whiskey Johnnie Walker and parent company DIAGEO have partnered with Gary Vaynerchuk’s NFT project VeeFriends to bring spirits-related offerings to owners of the Gift Goat VeeFriends NFTs. Gift Goat is one of the 268 characters in the original VeeFriends collection. There are 555 Gift Goat Tokens in total.

All Gift Goat tokens will unlock 18 luxurious gifting experiences curated by Gary Vaynerchuk over the course of three years. Each experience combines a customized physical gift with a one-of-a-kind NFT from a notable artist in the space. The collaboration with Johnnie Walker will also set up an activation at the upcoming VeeCon NFT ticketed conference.

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Source: VaynerNFT

Other nifty news

Two weeks after Coinbase launched the beta version of its NFT marketplace, the crypto exchange opened it up to everyone on Wednesday. coin base cleared on Twitter that an open beta means more features will be added continuously, but with help from the public.

The last week of April saw a sudden surge in demand for 3- and 4-digit Ethereum Name Service or ENS domain names, marking a trend of NFT investors preferring a shorter NFT token ID. Coinciding with new registrations was a sharp price increase for ENS tokens. Additionally, secondary sales for ENS names on OpenSea peaked at 446 Ether (ETH) in the last week.