Louise McSharry: Rediscovering the joy of browsing the beauty counter

When I was a teenager, I enjoyed nothing more than a leisurely wander around the beauty counters. Doesn’t matter if it’s somewhere fancy and aspirational like Brown Thomas or more accessible like a local chemist, I just love being around beautiful products and wondering if that’s the case. the day I discover something I really love or not. I suppose that’s one of the reasons I love beauty so much. Changing trends and constant innovation mean that there is always something new and exciting nearby.

ack then, we’re somewhat limited in what we can reach here in Ireland, so an international hike is a real dream. Many hours of my vacation were spent with Sephora, Walgreens, or a random French chemist. Today, thanks to the internet, we can access almost anything in Ireland. The flip side to that is that there’s a lot of my beauty site going on out there these days.

Last week, I visited the new Brown Thomas store in Dundrum Town Center and was quickly reminded that browsing online is nowhere near as good as in person. The store’s beauty section, called Planet Beauty, is a user’s dream. Much less formal than the shops in downtown Dublin, Galway and Cork, the counters are open and low to facilitate customers who want to buy products in person. Staff dress more casually, and while the high-end brands are there (Hourglass, Charlotte Tilbury, Chanel), there are also more casual brands like Morphe and Kylie Cosmetics.

The most interesting for browsers, in my opinion, are the brands that have only been available online so far. The Vieve I would say standing will be busy. Beauty influencer Jamie Genevieve’s brand has taken the internet by storm.


Vieve Eye Wand, €27, brownthomas.com

Real beauty lovers rate Eye Wand (€27 past brownthomas.com), a creamy shadow stick that works well on its own or as a base for other eyeshadows, and Dew skin (25 € past brownthomas.com), a glossy highlighter.


Vieve Skin Dew, €25, brownthomas.com

Makeup artist Gucci Westman’s super-luxe brand Westman Atelier Having its own physical counter for the first time in Ireland, this is great for those who want to feel their products in their hands and get the colors right for them. Vital Skin Foundation Stick (€ 72 last brownthomas.com).


Vital Skin Foundation Stick, €72, brownthomas.com

Or see what shade of Baby Cheeks Blush Stick (€ 52 past brownthomas.com) is best for them.

Video of the day


Baby Cheeks Blush Stick, €52, brownthomas.com

When products are as expensive as this, buying them online is a gamble, so it’s great that Irish customers can access them now.

Of course, beauty shopping doesn’t have to be high-end. In addition to wandering around the chemist being a fun goal for a beauty lover, you can also discover new brands you might have missed when you landed on our shores. Once upon a time Milanipeople with pies (12.49 € through boots.ie) was excellent, only available online but now it can be found in stores.


Milani Baked Blush, €12.49, boots.ie

Physicians Formula’s Butter Bronzers (€ 16.99 past boots.ie) have been on my international shopping list for a long time, but I was able to get my hands on them last week in Dublin.


Physicians Formula’s Butter Bronzer, €16.99, boots.ie

If, like me, you haven’t browsed a salon in a long time, I highly recommend you do. Join, swatch some products on hand, ask for a few samples (yes, you can request samples). The pandemic has taken a lot from us, and while physical shopping is only a small part of it, if it’s something you enjoy it’s still a loss. Get out there and get it back.

Buy the Irish


Finca Skin Organics Rosacea Relief Serum, fincaskinorganics.com

Finola Fegan, founder of Finca Skin Organics, began creating products when she was struggling to find something to ease the discomfort of her rosacea. Fiona products, tested by Harley Street dermatologists, are all natural and plant-based with minimal ingredients, so are less likely to aggravate skin. The range includes two sera, Soothing Serum 1 (€ 33) and Soothing Serum 2 (€30), as well as a Moisturizing (€ 36), Anti-Redness Primer (€ 32) and one Moisturizing SPF 30 tinted moisturizer (€30), fincaskinorganics.com.

Something old…


Too Faced Better Than Sex Volumising Mascara, €28, boots.ie

Too Faced Better Than Sex Volumising Mascara (28 € past boots.ie) is a classic of the genre. It launched almost a decade ago and immediately developed a huge following. Aside from the name, it’s a bit of a hassle if you ask me, it’s a mascara that’s thick and holds on well. If you like an old fashioned stiff bristle brush, then this might be for you. The brush is designed in the shape of Marilyn Monroe, which again, I find a little wrinkled, but it works. It distributes product evenly, grabbing each lash. One tube of this is sold every 7 seconds around the world – it’s hard to argue with that!

… What’s new?


MACStack Mascaras, €28.50 each, arnotts.ie

I’m not a “natural looking” girl when it comes to my lashes. I want them to be long, thick, and black, which isn’t always easy to achieve, as many mascaras start to clum after one or two coats. That cannot be said for the new MAC MACStack Mascara (28.50 € over arnotts.ie), boasting the ability to “stack” or be subclassed. It builds quickly without clumping for defined, high-impact lashes and comes in two brush sizes, mega and micro. I would have liked an even smaller micro brush to get to the base and bottom lashes, but this is still my new favorite mascara.

https://www.independent.ie/style/beauty/louise-mcsharry-rediscover-the-joy-of-the-beauty-counter-browse-41429008.html Louise McSharry: Rediscovering the joy of browsing the beauty counter

Fry Electronics Team

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