Business

Magazine Publisher Meredith Agrees to Be Sold to Barry Diller’s IAC

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Barry Diller’s

IAC/InterActiveCorp.


IAC 0.91%

has reached a roughly $2.7 billion deal to purchase journal writer

Meredith Corp.


MDP 0.22%

, a wager on on-line publishing that can mix manufacturers similar to Folks, Higher Houses & Gardens and Investopedia.

Because of the deal, Des Moines-based Meredith will change into a part of Dotdash, IAC’s digital-publishing division, the businesses mentioned Wednesday. The corporate can be known as Dotdash Meredith and run by Dotdash Chief Govt Neil Vogel, they mentioned. The deal is predicted to shut by yr’s finish.

The $42.18-a-share acquisition of Meredith, which earlier agreed to promote its local-TV enterprise to

Gray Television Inc.,

would add an array of life-style publications like Actual Easy, Allrecipes and InStyle to Dotdash’s present portfolio, which incorporates Brides, Severe Eats and TripSavvy.

“They’re completely aligned,” Mr. Diller, IAC’s chairman, mentioned of the properties of IAC and Meredith, in an interview. “One will assist the opposite.”

The Wall Avenue Journal had reported the businesses were in advanced talks final month.

“Nowhere else will you discover such a premium portfolio of media property beneath one roof,” Tom Harty, chairman and CEO of Meredith, mentioned in a press release. “We’re thrilled to affix forces to speed up Meredith’s digital future.”

The deal may even bulk up IAC’s portfolio of internet sites, which has shrunk not too long ago after the corporate moved to spin off online-dating behemoth

Match Group Inc.

and video-hosting and sharing platform

Vimeo Inc.

Throughout a name asserting the Meredith acquisition Wednesday night, IAC CEO Joey Levin mentioned the deal, whereas massive, nonetheless leaves IAC with loads of money for different potential offers.

Buying on-line firms and later spinning them off has lengthy been a part of New York-based IAC’s playbook. The corporate, which started as a hybrid media/electronic-retailing enterprise that included the Dwelling Procuring Community, emerged within the early 2000s as a voracious purchaser of web firms, a lot of which have been ultimately spun off and are actually publicly traded. Past Match and Vimeo, the companies as soon as beneath IAC’s umbrella embrace

Expedia Group Inc.,

Ticketmaster and

LendingTree Inc.

Digital writer Dotdash, which might home the Meredith properties, at the moment reaches about 100 million on-line shoppers month-to-month by means of 14 media manufacturers in well being, finance and life-style, IAC mentioned. The mixed firm, which would come with Meredith’s 40-plus manufacturers, would attain greater than 175 million on-line shoppers month-to-month, the businesses mentioned.

“Meredith is the most important journal media firm on this planet and has very stable roots in print,” Samir Husni, a number one journal advisor, mentioned in an interview. “Will IAC have the identical give attention to print that was positioned by the present Meredith staff, or will they put better emphasis on information and digital growth? Meredith has an excellent database; will probably be higher used with the digital energy of IAC.”

Mr. Vogel, within the convention name to debate the proposed deal, mentioned print would proceed to be a part of the combination going ahead, investing on prime performing titles and specializing in profitability.

The choice to promote marks an abrupt turnabout for Meredith, which just some years in the past had wager on the way forward for the journal enterprise when it agreed to buy Time Inc. for $1.85 billion.

Meredith later bought off high-profile Time Inc. titles similar to flagship model Time journal, Fortune and Sports activities Illustrated. It targeted on leveraging the manufacturers of different Time Inc. publications similar to Folks, which it felt had room to usher in more cash. It additionally created a number of new magazines lately, together with Magnolia Journal, a way of life publication launched in 2016 with home-renovation celebrities Chip and Joanna Gaines.

Regardless of these strikes, Meredith has struggled with important debt as newsstand and print-advertising revenues have confronted severe challenges, a scenario worsened by the pandemic.

Write to Maria Armental at maria.armental@wsj.com and Jeffrey A. Trachtenberg at jeffrey.trachtenberg@wsj.com

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https://www.wsj.com/articles/barry-dillers-iac-reaches-deal-to-buy-magazine-publisher-meredith-11633556338?mod=pls_whats_news_us_business_f | Journal Writer Meredith Agrees to Be Offered to Barry Diller’s IAC

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