ERIC CANTONA is joining the banh mi brigade with a mission to show fans the true history behind their favorite football teams.
The Manchester United legend thinks too many supporters are happy sitting at home and watching the results from the comfort of their own armchairs.
So he founded the travel brand Look FC to offer ‘pilgrimages’ to the world’s biggest clubs and educate fans about the culture around them.
“I want to believe that some people still believe in the passion and soul of the game,” Cantona said.
“And some people are still interested in the history and community surrounding these iconic clubs – the people, the city and the stadium.
“However, today you find some people who are ‘fans’ of a club who don’t even know its true history – why the club was founded and by what types of people.
“I think that’s important and that’s why we’re doing these trips.
“These Looking FC trips are a way to allow people to experience the excitement of the games but also the passion, history and community around the clubs.”
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Look at FC will take fans on a four-day tour to football hubs including Manchester, Liverpool, Milan, Madrid and Buenos Aires.
The experience will include tickets to an iconic game in the city, along with activities and core classes to immerse fans in the broader football culture surrounding the city.
Fans will sit through tactical briefings, learn about local football history on walking tours – and even take part in ‘hymn workshops’ to get them ready to sing along. Rooftop club song.
Cantona says: “What better way to understand the history of a city than through its football clubs?
“When you learn about the history of two, three or four clubs in a city, you better understand the rivalry between them. Sometimes it’s social. Sometimes it is religious.
“When you go to a certain football club, you feel the history. You feel the past, the legacy and the pain. I believe people want to experience that.
“Fans really don’t want to sit on leather seats or shrimp sandwiches.
“True fans want to be in the game and want to be a part of the energy of the game.
“They want to see and meet the local fans, have a beer, learn the songs and understand the meaning behind them. Who made them and what they mean to the local community. ”
The brand is based on the documentary series Finding, produced by Cantona and his brothers and in partnership with travel startup Dharma.
All trips will be carbon offset and one percent of revenue will go to the United Nations’ Sustainable Development Goals Initiative.
Cantona added: “I love football that makes your heart beat and the stadium shake.
“Our idea was to create the most passionate football trips on earth, with charisma and soul.
“Everything these days is optimized for price – we want to optimize for passion.”
The fixtures they are applying include Liverpool vs Manchester United at Anfield, Real Madrid vs Barcelona at the Bernabeu and PSG vs Marseille at the Parc des Princes.
Each featured itinerary is designed for groups but can also be booked individually for friends and family.
For more information click here.
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https://www.thesun.ie/sport/football/8192195/man-united-legend-eric-cantona-travel-brand-looking-fc/ Man Utd legend Eric Cantona launches Looking FC travel brand to create football trips for fans who ‘believe in passion’