For many, Google has long been considered the go-to place for all searches.
But about 40% of Gen Zers prefer to find information on other platforms — like how to plan a vacation, decide which skincare products work best, or choose a restaurant for a meal.
That comes from data divided by Prabhakar Raghavan, a senior vice president at Google, who at a Fortune Magazine event last week cited the company’s internal study that found nearly half of young people use TikTok or Instagram instead of Google Maps or Google Search . According to the information, the age of the respondents was between 18 and 24 years TechCrunch.
So what led to the change in search habits? When asked why they don’t use Google as much, Gen Zers surveyed by NBC News had a simple answer: they prefer visual platforms.
“It’s one thing to read about what to do in this space or how this product works, but it’s another thing to see it,” Anne-Christine Fignole, 21, said. The Florida resident said she no longer uses Google for searches.
Improvements to TikTok’s search tools – such as B. a text prediction feature that suggests common searches as a user types – have also reduced the need for many to leave the platform.
“Me and my friends, we’re all about the same age group … we’re visual learners and TikTok makes it quick and easy to watch a video about something I want to know more about,” Talia Magee, 24, said.
As Chelsea, a Las Vegas-based content creator, put it, “TikTok is my Google.”
“This is how I look for product recommendations, how to do something, where to go, even home tours!” she wrote on Twitter. “TikTok is slowly turning into Google, especially with the update coming soon.”
A spokesman for Google referred this to NBC News to blog Post titled “Our Approach to Competing in the US”
“We face strong competition from a number of sources, including general and specialized search engines and dedicated apps,” the post said.
“Our goal with search is to provide people with the most relevant and useful information,” the post reads. “People have more ways than ever to search for information — and increasingly doing so outside of the context of a search engine.”
According to Raghavan, Google is testing some newer features. The company recently announced more Immersive types of maps.
“We all keep learning that new netizens don’t have the expectations and mindset that we’ve become accustomed to,” he said at last week’s Fortune event.
“Younger people don’t come with pre-set expectations,” Raghavan said, adding that “the questions they ask are completely different.”
“The journey begins in different forms than before, in visually rich forms,” he said.
If Google doesn’t evolve, some believe that TikTok will eventually surpass it as the top search tool.
“In my generation, I don’t want to say Google is going to die out completely… maybe use it for a school project or something,” Magee said. But “people don’t have time to sit down and watch the news or watch a news feed. TikTok is the fastest way to get information.”
“Google has created institutions,” said one Twitter user wrote. “TikTok has created individuals. People want to hear from people, and there’s no better place to do that than TikTok.”
https://www.nbcnews.com/tech/social-media/many-gen-zers-dont-use-google-s-prefer-search-tiktok-instagram-rcna38221 Many Gen Zers don’t use Google. That’s why they prefer to search on TikTok and Instagram.