In 2020, veteran ex-WME agent Marc Geiger launched SaveLive, a program described to him New York Times back then as a “bailout” for US music venues struggling due to the pandemic.
In February, it was reported that the company had raised $135 million.
Today (April 5), Geiger’s SaveLive venture confirmed it has indeed raised $135 million from investors including Breyer Capital, Deep Field Asset Management, Raptor Group and Shamrock Capital.
According to SaveLive, these funds will be used to “invest in the independent live music community.”
When the NYT first reported the story, it wrote that Geiger plans to acquire at least 51% of its event partners’ businesses.
SaveLive has also launched its official website, SaveLive.com, which includes detailed information and a full list of its event partners.
The site also lists the SaveLive team of “specialists” from across the live music business.
Executives on the SaveLive team include co-founder and industry veteran John Fogelman (CEO, FactoryMade Ventures) and VP of Talent Dave Poe (President of Patchwork Presents and co-founder of the Independent Promoter Alliance).
SaveLive also appoints Terry Pouchain as Chief Operating Officer.
Pouchain, Founder and President of Sycamore Consulting International, brings 30 years of experience including consulting roles in M&A, business development, international financial transactions and other roles in the entertainment industry.
Over the past 30 years he has worked closely with Paul McCartney, Sting, Elton John, Michael Jackson, Luis Miguel, Supertramp, Neil Young, Andrea Bocelli and Tony Hawk, serving as COO, CFO, Tour Financial Director, Consultant, Business Manager, controller or travel accountant.
Michael Shippee, a former SVP of Finance, Strategy + Operations at Live Nation, meanwhile, has joined SaveLive as SVP, Finance.
“As an independent booker for Spaceland, The Echo and 100 other places since the beginning of time, the opportunity to work with SaveLive is a dream come true.”
Liz Garo, The Alibi
Liz Garo of The Alibi said: “As an independent booker for Spaceland, The Echo and 100 other places since the beginning of time, the opportunity to work with SaveLive is a dream come true.
“(Alibi Co-Owner) Melanie Tusquellas and I are able to stay true to our roots knowing we have her full support whether it be with finances, booking, marketing, sponsorships, questions about the bar or just exchanging ideas with the.” Team.
“It doesn’t hurt that we’ve known some of the people at SaveLive for years – we’ve all come through the business together.”
“Having SaveLive in our corner gives us even more confidence to continue growing our business.”
Thomas Cussins, Indescribable Music
Ineffable Music President and Golden State Theater owner Thomas Cussins said, “As Ineffable Music remains focused on bringing world-class national acts to the secondary and tertiary markets, we are engaging with Marc (Geiger), John (Fogelman ) and SaveLive to re-open the Golden State Theater in Monterey, California was a no-brainer.
“At Ineffable, we are opening new outlets for touring acts and creating a more vibrant live music scene – for both the artists and the fans who deserve great music in their backyard. Having SaveLive in our corner gives us even more confidence to continue growing our business.”
“We work to build and support our network of independent events partners and they enable us to fulfill that mission.”
John Fogelman, SaveLive
John Fogelman, co-founder of SaveLive, said: “When I was 14 I started working for my uncle Lou in one of his record stores and when I was 23 he invited Shamrock Capital to be his partner.
“I loved those days and it was poetic for me to seek out Shamrock when Marc and I were looking for a strategic financial partner. We work to build and support our network of independent event partners and they enable us to fulfill this mission.”
“The partnership with the leadership of Marc, John and the entire SaveLive leadership team is now remarkable.”
Andy Howard, Shamrock Capital
Andy Howard, Partner at Shamrock Capital added: “The partnership with the leadership of Marc, John and the entire SaveLive leadership team is now remarkable.
“SaveLive was designed to offer a lot of value to its partners – from booking to capital investments and more. There is no better time to support this team and invest in live entertainment.”
“When John and I began this mission in late 2020, the live business felt pretty hopeless as the pandemic hit the sector head-on.”
Co-founder and CEO Marc Geiger said: “When John and I began this mission in late 2020, the live business felt pretty hopeless as the pandemic hit the sector head-on.
“All I’ve done during that time was listen to music and be obsessed with ideas of how I could help the independent live industry. It was clear that streaming services and the pandemic would change the concert industry forever, and Web 3.0 will change it even more. All this led to a huge list of lack of opportunities and tasks.
“We have used this downtime to raise capital from like-minded and long-term investors, build a music-focused team of professionals, and eventually build version 1.0 of our partner network. 18 months later, live business is rushing back to record levels… and it’s time to get started.”music business worldwide
https://www.musicbusinessworldwide.com/marc-geigers-savelive-raises-135m-from-investors-including-shamrock-capital1/ Marc Geiger’s SaveLive has raised $135 million from investors including Shamrock Capital