A row of 6ft tall rubbish bins designed to be within easy reach of lorry drivers have been unveiled – and they even dwarf lanky cricket legend Freddie Flintoff.
Designed to combat roadside pollution, the bins are ‘cabin high’ to make it easier for truck, truck and truck drivers to toss garbage when visiting gas stations.
But they are also the same height as Ashes and world cricket champion Freddie Flintoff who is 1.93m tall.
McDonald’s, in partnership with Roadchef, will be rolling out the containers at service stations across the UK this summer.
It follows a survey of 2,000 adults by the restaurant chain that found eight in 10 fear we are decades away from winning the battle for order in Britain.
And 44 percent believe roadside litter is most prevalent.
Broadcasting and cricket legend Freddie said: “What a good idea to do something so simple to help reduce litter on motorways and petrol stations.
“I look forward to seeing them rolled out when I’m out and about.
“It is in everyone’s interest to be more responsible and accountable when it comes to the issue of litter.
“And this new partnership between McDonald’s and Roadchef offers anyone who drives a larger vehicle an easy way to do it. Now there’s no reason to lose the ball to junk.”
The study also found that 81 percent believe the amount of trash being dumped across the country is a massive problem.
And this despite the fact that 43 percent agree that littering has become increasingly socially unacceptable.
Thirty-nine percent of respondents say it’s an urban problem, but 83 percent think littering is everyone’s responsibility.
And 38 percent appear to be doing just that, attending a garbage pickup every once in a while.
The study, conducted by OnePoll, found that 17 percent of those who have never participated in one expect they will at some point in the future.
It comes as McDonalds is also organizing the “biggest rubbish pickup ever” in the UK, which is set to take place at locations across the country this week.
Louise Page, Head of Consumer Communications and Partnerships at McDonald’s UK&I, said: “Littering is socially unacceptable.
“Every week for 40 years our restaurant teams have walked miles across the UK and Ireland picking up other people’s discarded rubbish.
“But there’s still work to be done, and we’re committed to finding innovative ways to make it easier than ever to keep our communities clean.”
“Our partnership with Roadchef is a perfect example of how drivers are changing the way they dispose of their waste by creating bins that are perfectly tailored to their vehicle height.
“We believe this will really make a big difference in terms of highway litter and road safety.”
https://www.thesun.ie/motors/8548512/massive-bins-tall-flintoff-installed-cab-height/ Massive 6-foot BINS the size of Flintoff installed at cab height for truck drivers