Mastercard (NYSE: MA) has completed the acquisition of Dynamic Yield from McDonald’s. Dynamic Yield – a cutting-edge personalization platform and decision engine company – powers Mastercard’s suite of customer engagement and loyalty services that help brands deliver more effective and trusted customer experiences across all channels.
“Every day, we securely connect billions of people to their favorite retailers, brands and banks around the world. Undoubtedly, consumers are hungry for highly relevant experiences in the right place and at the right time,” he said Raj Seshadri, President of Data & Services, Mastercard. “We are pleased to welcome the talented Dynamic Yield team to Mastercard. Together we will expand our customer engagement services to meet this demand and help more brands build stronger connections across channels.”
Over the past decade, Mastercard has evolved its range of services from supporting consumer cards to accelerating wider acceptance of payments. Today, its services go well beyond that, having introduced innovations in brand loyalty, marketing, analytics and consulting, among other areas, to help clients grow their businesses, engage their customers, and make smarter decisions with better outcomes across the enterprise hold true.
With teams in Tel Aviv, New York City and around the world, Dynamic Yield helps more than 400 brands deliver personalized consumer experiences through individualized product recommendations, offers and content based on a range of factors including past purchases, page views and customer affinity profile Information.
Dynamic Yield joins Mastercard’s growing data and services organization, which has over 2,000 data scientists, engineers and consultants serving clients in over 70 countries. Mastercard is consistently recognized as a top company for its culture of propriety, emphasis on well-being and flexibility, and commitment to doing good through good.
Dynamic Yield was acquired by McDonald’s in 2019 and has integrated its decision technology into McDonald’s drive-thrus and order kiosks in multiple markets around the world. McDonald’s plans to continue to scale and integrate Dynamic Yield capabilities globally and across all ordering channels. The acquisition also strengthens unique and existing synergies between McDonald’s digital customer engagement experiences powered by merchant loyalty platform SessionM and Mastercard’s Test & Learn software.
Ori Bauer, CEO of Dynamic Yield, further commented: “Together with Mastercard we can leave the idea of one-size-fits-all marketing behind us forever. Consumers are looking for truly personalized experiences, and brands that don’t adapt risk being left behind.”
https://techround.co.uk/news/mastercard-strengthens-consumer-engagement-services-with-close-of-dynamic-yield-acquisition/?utm_source=rss&utm_medium=rss&utm_campaign=mastercard-strengthens-consumer-engagement-services-with-close-of-dynamic-yield-acquisition Mastercard strengthens Consumer Engagement Services with completion of Dynamic Yield acquisition