Max Martin, ABBA’s Björn Ulvaeus, and musician and producer Niclas Molinder say they have invented the solution to the music industry’s ‘black box’. And it’s free.

Each year, royalties are worth approximately $655 million (500 million pounds) globally not being paid to the right copyright holder due to bad data.

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To address the issue of hundreds of millions of dollars in royalties landing in the so-called ‘black boxes’ of the industry, rather than in the bank accounts of copyright holders, ABBA’s Björn Ulvaeus launched a campaign ‘Debt due’ in 2021 to entice creators to pay for their work.

BMG became one of the first international music companies commitment to the initiativeand favorite things SoundCloud, Hipgnosis and Kobalt Music publishing also listed among campaign supporters.

Now that Credits Do has captured the attention of the music business, Ulvaeus is taking it one step further to fix music’s missing data problem.

This superstar artist has teamed up with Swedish producer/musicians Max Martin and Niclas Molinder to develop technology to directly combat creators’ inadequate data collection.

The trio’s new data engine is called Studio Session.

It was more secure 1 million pounds ($1.3 million) in funding from two notable investors – Spotify and YouTube – while its other backers include ProTools maker Avid, Universal Music Groupand DDEX.

Niclas Molinders told MBW that metadata is not exactly a Big Data problem for the modern music business, for both the creators and investors of the music.

“The large number of new songs being released daily, many songs with very little metadata and the lack of associated identifiers cause huge problems for the music industry,” he said.

Molinders added: “These problems are the reason why so many royalties each year are unidentified and not paid to the people who created the music..”

Session is an evolution of Auddly, introduced a few years ago by Max Martin, Niclas Molinder, and Björn Ulvaeus to “fill the gap in the data and cash flow of the music industry.”

“The large number of new songs released daily, many songs with very little metadata and lack of associated identifiers cause major problems for the music industry.”

Niclas Molinder

With Session and the free Session Studio app, Martin, Molinder and Ulvaeus are aiming to bring this idea to the world, allowing music producers to capture precise song data at the time of creation.

Apparently, Session Studio is actually embedded in a Digital Audio Workstation (DAW) to collect authoritative song data and information as soon as creators start working.

The platform allows musicians/producers to assign credit to many of the studio’s creators through its unique ‘Creator Credits’ system – and establish a royalty split that each of these creators will receive in the future.

Molinders explains: “Every creator with a Session profile can ensure all information is collected. When it’s time to release a track, Sessions can submit releases downstream in the music ecosystem to labels, publishers, and associations in the required format with all the correct information attached. attached. ”

In a joint statement, Molinders, Martin and Ulvaeus said: “By using cutting-edge technology and working with industry partners, we are creating a trusted, open point of reference for all those involved. Who needs to register, credit and pay the right people.

“This saves time, effort and money for all involved – from song ideas to release and beyond – making music work better for everyone.

“We do it because of the love of music and the passion of the people who make it. That’s why Session Studio is free for creators and always will be, we never charge for collecting and managing credits and metadata. “

Here, Molinders tells MBW why Session was founded, how it tackles the ‘black box’ revenue problem in the music business, and how it hopes to “transform creativity and reward creators.” “of the industry.


LET US KNOW ABOUT THE ORIGINAL OF VERSION. WHY IS IT FINDED?

I’ve been a producer and musician for over 15 years, and I know there are a lot of great initiatives out there to help music creators succeed. But years ago, I realized something important was missing: a technology that ensured creators were always fairly credited and compensated.

The problem became especially apparent when I was running a publishing company, when I was faced with a huge problem with incorrect or missing song and song information and metadata. Whether. The artists and creators I work with make amazing music, but I can’t get the exact data I need to make sure everyone gets credited and paid. Especially if the information arrives days, weeks, months, or even years after the track was recorded.

“I founded Session with Bjorn Ulvaeus and Max Martin, to provide free collaboration tools for creators to silently record all the necessary song and recording information in the background.”

That’s when I knew, we had to capture the song and record the information at the time of creation, from the creators themselves. But of course, creators want to focus on the music and not the admin and boring metadata, so we need technology to capture this information.

So, I founded Session with Björn Ulvaeus and Max Martin, to provide free collaboration tools for creators to silently record all the necessary song and recording information in the background.


HOW DOES THE PART WORK?

We know that creators want to spend their time making music and want to avoid admins. However, we also know that for all creators to be recognized and paid fairly, we need 5 pieces of information. IPI for musicians and publishers, ISWC for musical work, ISRC for phonograms, IPN for performers, and ISNI.

So we created a web, desktop and mobile app, Session Studio, to give creators free collaboration tools, and then also gathered all the information they needed. set in the background.

Session Studio gives creators the tools to collaborate on lyrics, sound recordings, notes, and more, but is also fully integrated with all DAWs, like ProTools and Ableton, for recording all recording contributions.

When any artist or performer contributes to a piece of music (live or remotely), they simply ‘scan’ on their phone, use the Session’s Studio Check-in feature directly on the DAW, and that ensures that their credit is added to the track.


WHAT DIFFERENCE THE VERSION DIFFERENT WITH OTHER PLAYERS IN THE MARKET?

There are companies that provide forms for creators to fill out to get the credit they need. However, like I said, creators don’t want to spend hours filling out forms, and they may not always know what to include.

“Creators don’t want to spend hours filling out forms, and they may not always know what to fill out.”

Session streamlines the process for creators, but another key difference is that we’re leading the way in ensuring that identifiers are linked early, at creation time, not weeks, months, or years after.


WHAT ARE ALL CHALLENGES THAT SOLVE FOR MUSIC CREATORS?

Creators want and should focus on producing music. We wanted to take the burden off the collection, put the data (into the music ecosystem) and put the credits on the creator’s shoulders.


WHAT CHALLENGES DISTRIBUTE SOCIAL COLLECTION?

With Session’s unique Creator ID verification process, songwriters, publishers, artists, producers, and performers are identified at the time of creation, so everyone involved is access to the same musical work and sound recording at the time of registration.


HOW DOES VERSION WORK WITH SOCIAL ATTRACTION?

Close session with CISAC and SCAPR and their members during creator ID verification.


DO YOU HAVE OTHER PLAN OR STARTUP IN PIPELINE FOR THE 2022 VERSION?

We have numerous partnerships with stakeholders across the industry to tackle the problem of collecting and bringing accurate creator data into the music ecosystem.


PART WORKED BY THREE MUSIC INDUSTRY CHARACTERS – BJÖRN ULVAEUS, MAX MARTIN and yourself. TELL US ABOUT THE COMPANY SIGNATURE AND IT’S MISSION IS WHICH PARTICIPANTS PARTICIPATE?

We’re incredibly lucky that Björn and Max join the Session for one reason and one reason only: they share our vision to ensure that all music creators are recognized and praised. well-rewarded for their work.

For our app to be successful, it requires certain cooperation from the broader music industry.

Of course, having such respected creators helps us. For our app to be successful, it requires certain cooperation from the broader music industry.


Björn ULVAEUS HAS LAUNCHED ‘CREDITS DUE’ IN SEPTEMBER THAT ALSO CONCENTRATES METADATA. HOW MUCH SUPPORT OF THE CAMPAIGN FROM THIS MUSIC INDUSTRY?

Feedback is absolutely positive. Session is of course a big supporter of the Credits Due campaign, as Credits Due focuses on educating the industry about the five identifiers needed to ensure creators are recognized and rewarded fairly.

While Credit Do deals with industry awareness and collaboration, Session focuses on achieving this vision through the free Session Studio app.


WHAT IS THE SIGNAL OF RECEIVING SUPPORT FROM THESE TWO COMPANY AND WHAT IS THE PLAN FOR THE FUNDS?

Spotify and YouTube have provided a grant to support Session’s mission to ensure that creators are always fairly recognized and rewarded for their work.

DSPs wanted to help creators and realized that Session’s innovative web, desktop, and mobile apps would provide the ultimate companion tool for music creators to collaborate seamlessly circuit, records who did what where and when, and distributes critical information to industry partners across the global ecosystem, enabling unparalleled accuracy for royalty distributors.


DIFFERENTLY WITH METADATA, WHAT IS THE BIGGEST CHALLENGE FOR WRITES, PRODUCERS, LABELS AND PUBLICKS TODAY?

One of the big issues is the access, communication and transparency of authoritative data and information. No one in the industry should be held accountable for this, but the obscured nature of industry data and information has created inaccuracies at scale.

“The confusing nature of industry data and information has created inaccuracies at scale.”

Remote collaboration in the aftermath of the pandemic has exacerbated the problem of authoritative data collection, as creators are even more spread out. Sessions are set up to allow authoritative data sharing across the industry, from creators to publishers.


WHAT TECHNOLOGY DO YOU FOREST HAVE THE BIGGEST POSITIVE IMPACT ON THE MUSIC BUSINESS IN THE NEXT YEARS?

Without a doubt, the Cloud is the ultimate toolkit.

New amazing technologies will come and go, but the ability of the Cloud to process large amounts of data at scale remains unmatched in terms of making a positive contribution to the industry.


WHAT CAN YOU CHANGE ABOUT THE MUSIC BUSINESS TODAY AND WHY?

The music business is great in many ways, but one thing that can be improved is the efficiency and effectiveness of data communication and sharing.

“When there’s a lack of standardization, there’s a tsunami of data, which can lead to confusion.”

When there is a lack of standardization, there is a tsunami of data, which can lead to confusion.


What advice would you give creators so they can make sure they get the credit they want?

Of course, I understand, but I encourage creators to sign up for Sessions. It’s free.Worldwide music business

https://www.musicbusinessworldwide.com/max-martin-abbas-bjorn-ulvaeus-and-songwriter-niclas-molinder-think-they-have-the-solution-to-the-music-industrys-black-box-and-its-free1/ Max Martin, ABBA’s Björn Ulvaeus, and musician and producer Niclas Molinder say they have invented the solution to the music industry’s ‘black box’. And it’s free.

Fry Electronics Team

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