Maxol agrees €340 million deal with BWG Foods

Family-run fuel group Maxol has signed a four-year deal worth €340 million with BWG Foods.

The agreement, which was signed following a tender process, sees the Irish wholesaler and retailer retain the contract for Maxol’s food and alcohol ranges, as well as its private label.

BWG Foods, which also owns and operates the Spar, Londis, Mace and XL retail brands, will also offer Maxol’s bakery and deli range.

The grocery retail business has been a supplier to Maxol’s forecourt stores for more than 25 years, with the most recent deal being the largest between the two companies.

Maxol has over 240 company and dealer owned stores across Ireland.

“We operate in an extremely dynamic sector and it is both reassuring and exciting to have entered into a strategic supply and support agreement with BWG Foods, a partner who has extensive experience and knowledge as a leader in the evolving Irish convenience food market. market brings,” said Maxol CEO Brian Donaldson.

The fuel group will also gain access to BWG’s supply chain and distribution infrastructure.

“We will build on the success of our partnership over the past 25 years and offer new, innovative retail products and services to meet the evolving needs of Maxol shoppers,” added Leo Crawford, Chief Executive of BWG Group .

BWG Foods currently works with over 650 suppliers and has direct contact with around 14,000 customers.