McDonald’s “pleased” with demand for vegan McPlant

McDonald’s is “delighted” with customer demand for its new meatless burger in the Irish market, a top executive at the fast-food giant has said.

Eight months after the launch of the “McPlant” — a vegan burger with a plant-based patty co-developed with Beyond Meat and made in the Netherlands — the company is said to be “keeping a close eye on” consumers’ appetites for more. meatless alternatives.

The positive feedback comes amid reports of “weak” demand for McDonald’s plant-based burgers in the US following the conclusion of consumer trials in recent months.

In a statement to the Independent Farming Gráinne Allen, Director of Food and Innovation at McDonald’s UK and Ireland said: “In January we launched our McPlant across all our stores in Ireland.

“We’re excited about how the burger is being embraced by non-meat eaters and meat eaters alike.

“McPlant sits alongside our iconic beef products, supplied by thousands of Irish farmers.

“Our customers love the range of options we offer and we keep a close eye on food tastes and trends – including demand for meat-free alternatives – and are constantly evolving our menu to provide our customers with the choices they want. “

When asked if McDonald’s would be expanding its plant-based offerings at its 95 Irish restaurants, Ms Allen added: “We have no immediate plans to expand the range, but we’re continuing to look into it.”

Larry Goodman-owned meat processing giant ABP Group also expanded its presence in the meatless market 12 months ago with the launch of its ‘Dopsu’ range in the UK.

Consisting of frozen no-beef cuts, no-chicken cuts, no-duck cuts, no-lamb cuts and no-pork cuts, the range is aimed at flexitarians – those who eat a mostly plant-based diet but include some meat products.

When asked for sales figures after the first year of launch of the range, a spokesman for ABP said: “Dopsu has been well received by customers and is developing well. The ‘No-Chicken Pieces’ is the most popular product.

“Dopsu is a relatively new product and our immediate focus is on further developing and improving the range for consumers. It is not possible to speculate about future developments at this point in time.” McDonald’s “pleased” with demand for vegan McPlant

Fry Electronics Team

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