Mediahuis has reached an agreement to buy Irish online comparison shopping platform Switcher.ie as part of its recent digital acquisition in Ireland.
It follows Mediahuis’ €30m takeover of Carzone from Britain’s Autorader last month.
In Ireland, Antwerp-based Mediahuis Group is best known as a publisher of national and regional news titles, including the Irish Independent, Kerryman, Belfast Telegraph and Sunday World.
Mediahuis Marketplaces CEO Xavier van Leeuwe said the recent acquisition supports the group’s determination to grow online.
“The quality of the Switcher platform and brand is truly outstanding. We truly believe that the combination of Carl’s (Switcher Director Carl Gaywood) highly skilled team and our media expertise will pave the way for Switcher’s success as the clear number one benchmark in Ireland,” he said.
Switcher.ie offers price comparison and switching services for gas, electricity, broadband, digital TV and mobile phone plans in Ireland. It was founded in 2011 and is free for consumers. The service is paid for by some utilities on a commission basis and is accredited by the Commission for Regulation of Utilities as an impartial, accurate and independent provider of energy price comparison services.
Last year, Switcher.ie helped nearly 60,000 households switch and save money.
Switcher.ie Director Carl Gaywood said: “I am very proud of what we have achieved at Switcher.ie over the last ten years. Not only have we helped thousands of Irish consumers make informed choices
their finances, but have also developed a strong brand and a loyal following.”
Since its inception in 2013, Mediahuis has built a highly diversified portfolio of news media and digital brands, delivering news to more than 10 million readers every day, both digitally and in print. In addition, it operates numerous online marketplaces in Belgium, the Netherlands, Luxembourg and Ireland. The group has around 4,600 employees and annual sales of more than 1 billion euros.
https://www.independent.ie/business/mediahuis-buys-switcherie-in-latest-online-acquisition-42112971.html Mediahuis buys Switcher.ie in latest online acquisition