Meet Anton Soulier, Founder and CEO of FoodTech Start-Up: Taster

Taster is a curator of grocery brands that we have built for delivery age. We work with partners to run our brands from their existing kitchens and we use technology to scale quickly.

We currently license four food brands to partners across Europe, focusing on quality over quantity in our portfolio: Out Fry (Korean fried chicken), A Burgers (dirty vegan burgers), Mission Saigon (Vietnamese) and Pepe Chicken (American fried chicken) . ).

Partners get access to our proprietary Taster Tech Suite, an end-to-end solution that empowers restaurant owners with the three most critical needs of a kitchen – sourcing, food preparation, and performance analysis.

In short, Taster redefines what it means to be a 21st century restaurant group by combining innovative technology, strong digital brands and a model that works for restaurateurs and customers alike.

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How did you come up with the idea for the company?

I was an early employee of Deliveroo and have worked with many brands and restaurant owners. During this time, I discovered a new opportunity – creating food brands dedicated solely to delivery, scaling using technology and customer-centric with an emphasis on experience, quality, variety and speed of service.

Taster was born in a tiny kitchen in the 11th arrondissement of Paris, where we created and delivered our Mission Saigon brand’s first Vietnamese bun in 2017.

Since then, my goal has been to create exciting grocery brands that connect emotionally with customers and help kitchen owners adapt to the explosion of the grocery delivery market.

How has the company performed during the pandemic?

Global lockdowns have accelerated the market for delivery-first or virtual brands, but even before the pandemic, 52% of consumers worldwide said they felt comfortable ordering from a delivery-only restaurant . Up to 80% of 18-39 year olds ordered food via an app at least once a week. Because of this change in consumer habits, brands that focus on the upscale experience at home will be the ones that endure.

From an industry perspective, the global lockdowns are clearly having a major impact on the hospitality industry, with many businesses looking for new revenue streams. Digital delivery brands allow restaurateurs to experiment with new offerings or expand to new locations with little risk.

What can we expect from Taster in the future?

2022 will be a big year for Taster as we focus on expansion in our core regions. We’re already off to a strong start, launching a digital restaurant every day in February and strengthening our presence in key locations such as Madrid, Nice, London and Paris. There are currently over 170 digital taster restaurants across Europe and our goal is to reach well over 500 by the end of this year.

We’re driving our expansion by focusing on bustling metropolitan areas with lots of enthusiastic and adventurous foodies, and then partnering with ambitious local entrepreneurs who see the potential in our model.

We also focus on strengthening our tailor-made tech suite. We developed our technology by spending time in kitchens to understand the real challenges of running a kitchen. What we have created is a complete end-to-end solution to support partners in the three main areas of kitchen operations: supply chain, operations and performance.

Finally, we’re always imagining new food brands that we know will help our kitchen partners succeed in the delivery age, and work with co-creators and authentic experts to strengthen the Taster platform. It’s not about one-off stunts or quick wins, we want to build long-term partnerships with quality food and a great end-to-end customer experience. Watch this space! Meet Anton Soulier, Founder and CEO of FoodTech Start-Up: Taster

Fry Electronics Team

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