Meet Fabio Matticoli, CEO of Vegan Pizza Company: NXT LVL PZA

NXT LVL PZA makes deliciously meaty pizzas for everyone to enjoy while covertly removing animals from the supply chain. Our taste-oriented food appeals to both meat eaters and vegans; With us, nobody has to do without taste.

We have designed our operating concept in such a way that it fits into a large number of catering establishments. Our plan is to work with thousands of food service partners (“Cafes”) around the world. The guest kitchens cook and deliver the food, we focus on the upstream supply chain and marketing activities.

Wherever and whenever you crave NXT LVL PZA, you’ll always find it hot and fresh just around the corner. To guarantee the highest quality ingredients while keeping costs low, we enter into brand collaborations with innovation leaders in alternative proteins. We offer them uncomplicated and brand-centric go-to-market – a much smarter approach to new product launches.

This strategy has been very successful for us. We have worked with 16 brands including THIS, Beyond Meat, Meatless Farm, Planted, Violife, Heura, Fable, Pleese and Good Catch.

NXT LVL PZA NINE ELMS, London - Hotel Reviews, Photos & Restaurant Reviews - Tripadvisor

How did you come up with the idea for the company?

Having been in the plant-based start-up scene for 7 years, I know a variety of brands that are developing or have already launched exciting new products. However, the “big fast food” market is too slow to adopt these innovations. In other words, the world’s McDonald’s and Domino’s could and should already be offering much better vegan options. My thought process is that they play slow because they want to get their core customers to eat the stuff that gives them the highest profit margins, which is currently made from factory-raised animal ingredients. In order to effect change much faster, I developed the NXT LVL concept, which I hope can help catapult vegan fast food out of this unnecessary position.

We initially focused on pizza because it’s the ideal “platform” (literally) for brand collaborations, it’s hugely popular for delivery orders (the UK pizza delivery market is currently valued at £2.1bn) and we found a way to make it It’s operationally viable for 80% of food service operators (not just pizzerias).

How has the company performed during the pandemic?

We started in 2021, so the pandemic hasn’t really impacted us as a company. For the first few months we worked on our concept “in silence”.

That being said, our concept is ‘lockdown-proof’ as it is a 100% deliver and take away business. We work with third-party vendors who generate additional revenue with us – helping them through the next potential crisis. In any case, we hope that we no longer have to deal with lockdowns.

What can we expect from NXT LVL PZA in the future?

We currently have a pop up shop at 68 Old Compton Street in Soho which will be open until the end of March and are also on Uber Eats, Deliveroo and Just Eat for Southwest Londoners. We’re also recording our first host kitchen partners going live in April.

In the coming months, our focus will be on defining operational details in the supply chain. With our first host kitchen partners, we want to create further awareness for the world’s first “secretly vegan” fast food concept. Then we’re ready to scale with a plan to make NXT LVL PZA available at 5,000 hospitality locations across Europe by the end of 2026.

To support the brand awareness part of our strategy, we are also launching a crowdfunding campaign on Crowdcube this month. For more information, visit Meet Fabio Matticoli, CEO of Vegan Pizza Company: NXT LVL PZA

Fry Electronics Team

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