Technology

Meet Marc de Zordo, CEO of Branded Content Marketplace: Getfluence

Getfluence aims to revolutionize the branded content ecosystem through an international marketplace for premium and influencer media. Founded in 2018, Getfluence brings together 1000 advertisers – including Samsung, Uber and dentsu – and more than 10,000 pan-European titles including The Economist, Marie Claire, Forbes, Le Monde, Grazia and Cosmopolitan.

The platform is based on powerful technology that connects advertisers and media, facilitating all operations from planning to content distribution. Getfluence reduces the traditional processes of organizing and agreeing on editorial campaigns, terms and conditions with every single publication in favor of a standardized set of rules for all. Because content is managed directly on the Getfluence platform, brands also get the added benefit of campaign measurement and analytics.

In November 2020, Getfluence raised €5 million from Reflexology Capital, Irdi Soridec Gestion, Celeste Management and several business angels including WeSprint and Angelsquare Capital. The company is now present in France, Spain, Italy and the UK.

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How did you come up with the idea for the company?

The idea for Getfluence was in the making for years. Before our official launch in 2018, when I was running my publishing company with over 200 websites and blogs, I received daily requests from advertisers for information about placing sponsored articles on our websites.

As you can imagine, communicating via email on such a large scale can be very time consuming, cumbersome and inefficient. The process of each communication with each advertiser would also be very similar: receiving an offer, negotiating, receiving the sponsored content, approving, and managing billing.

This experience and observations led me to found Getfluence. First, I built a private platform to facilitate the organization of advertiser-sponsored article campaigns on media websites. The automation’s impact on time savings was incredible: it went from 7 days of campaign follow-up to around 4 hours.

The private version of the platform attracted over 200 advertisers in just a few months, all with similar needs: access to more influential premium media titles, access to a full database of European media, and the need for a platform that simplifies campaigns and reporting.

The marketplace gap was clear, so after this test I decided to launch Getfluence with the goal of becoming the leading European marketplace for sponsored articles.

How has the company developed in recent years?

Considering we only started in 2018, we are experiencing phenomenal growth. We have expanded in France, Spain, Italy and the UK. We signed tens of thousands of new publishers and hundreds of customers.

Our team is also growing fast and thanks to our recent €5 million Series A, we are poised for even faster growth.

What can we expect from Getfluence in the future?

We will definitely continue on this course of growth. I can’t reveal too much, but I expect Getfluence to expand into more markets and attract more investors to simplify the branded content process for both brands and publishers.

The market for paid media and branded content is developing at an amazing pace. New channels such as podcasts offer new opportunities. The growth of ad blockers means branded content is more popular with marketers than ever before.

We must adapt to these challenges and opportunities, which is why we strive to continuously improve and expand our platform. Ultimately, we want to be able to offer our service to any brand on any platform at any time. That includes, looking far ahead, places like the Metaverse.

https://techround.co.uk/interviews/meet-marc-de-zordo-getfluence/?utm_source=rss&utm_medium=rss&utm_campaign=meet-marc-de-zordo-getfluence Meet Marc de Zordo, CEO of Branded Content Marketplace: Getfluence

Fry Electronics Team

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