Natalie Chapple is the founder and owner of Glisten Cosmetics, a small family (and friend) run brand from the UK. The brand was launched in 2017 as a side business while Natalie worked as a teacher – which didn’t cover the bills.
She started selling glitter as it was something she could easily make at home. But in 2018 she gave birth to her daughter and didn’t have a job, so she decided to release her very first eyeshadow palette!
Natalie designed it, tested colors and formulas, sampled it and then produced the final product: Disco Dynamite. This product was Glisten’s first step towards being more than a glitter company.
Roll onto 2020, and wet liners were born—and the rest is history. Glisten Cosmetics released the split liners in late 2020 and they were so successful that Natalie quit her job as a teacher and pursued Glisten full-time. Having a range of colourful, inclusive products that are affordable for all budgets is close to her heart – and Glisten is a hit because of it, as even Doja Cat loves Glisten products.
At Glisten Cosmetics, customer service is paramount, and Natalie prides herself on making sure everyone gets a product they love – and hopes her customers love standing out as much as she does.
Tell us about Glisten Cosmetics, how did it start?
In 2016 I was laying in bed thinking about all the things I could do to start a little side business and a glitter company came to mind, as someone who has been to a lot of festivals before I thought hey why not ! I bought my first batch of shares that night and the rest is history. We no longer sell glitter but have products from eyeliners to lip glosses and palettes.
What challenges have you encountered?
Oh, too many to count, it had its ups and downs. I think the hardest thing of late has been trying to keep parcels moving post Brexit and Covid. It was a bit difficult at times as we ship worldwide from the UK.
What is your personal favorite product in the line?
My favorite product is the UV Split Liners, the color variants are so popular and copied all over the world. Which I initially found to be negative, but have since found that nothing bad is copied…so I must have been doing something right.
What can we expect from Glisten Cosmetics in the future?
Lots of new lines. Stocking in more and more locations and hopefully finding your local drugstore soon!
https://techround.co.uk/interviews/natalie-chapple-founder-glisten-cosmetics/?utm_source=rss&utm_medium=rss&utm_campaign=natalie-chapple-founder-glisten-cosmetics Meet Natalie Chapple, Founder and Owner of Glisten Cosmetics