Meet Sam van Hees, Co-Founder and CMO at Headless eCommerce Solution: Instant Commerce

Instant Commerce is a frontend-as-a-service solution that enables any ecommerce brand to create a high-end headless storefront. Because we’re no code, business owners don’t need technical expertise or a development team to build their online offering. We seamlessly integrate with numerous different systems such as Shopify, Storyblok, Algolia and more using APIs.

In short, with instant commerce, any online seller can launch a comprehensive headless web store that rivals the functionality of the largest retailers at a fraction of the price and time. The result is the best possible experience for their customers and ultimately a huge increase in sales.

How did you come up with the idea for the company?

We’ve worked with eCommerce companies for a long time, helping them scale their offerings on Shopify with our agency. One issue we continually encountered was business owners struggling to manage, scale and update their storefront. With technology evolving so rapidly and consumers expecting more and more features, ecommerce businesses have had to invest far more time and resources to keep up.

Many companies simply do not have the know-how or the money to implement this efficiently. When we encountered headless technology, we realized there was a way to create a platform that could do all the heavy lifting for these companies. By doing it without code, we eliminated the need for large development teams. The result was the Instant Commerce solution – a way for eCommerce businesses to create the best possible storefronts with minimal cost and effort.

How has the company developed in recent years?

Our journey began in 2016 as the development studio Studio of AMS. It grew into an award-winning, full-service e-commerce and branding agency. When we saw an opportunity to use this experience in a product for our customers, we decided to work with our team to develop Instant Commerce. This is fully launched this year and we have gained numerous partners and customers.

Our plan is to expand across Europe while continuously improving our platform. Ultimately, our goal is to become the world’s #1 headless storefront platform.

What can we expect from instant commerce in the future?

In the short term we plan to consolidate our position in Europe and expand into the UK and Germany. However, our goal is to become fully international and serve customers all over the world.

The great thing about instant commerce is that it has so much room for growth. We can always develop more functionalities, integrations and solutions. Retail and e-commerce are evolving so fast and we need to stay ahead of these trends so we can offer the best service to our customers.

It makes it a very dynamic environment and also means that there are many different ways that instant commerce can evolve. Who knows – the future could be showcases on the Metaverse.